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101 - 250 employees
No outside funding
Consumer
eCommerce & Marketplaces

ASICS Digital Company Overview

Ready to get the whole world moving? Our mission is simple: we want to get the whole world active. That doesn't mean you have to do 26.2 miles or 50 pushups, but working on a product that improves people's lives should excite you. From race training to regular old endorphins, we're helping the world get healthy the best way we know how: together.

Jobs at ASICS Digital

 
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People Ops Generalist (HR Generalist)
Boston
Are you passionate about People Operations or HR and looking for a place to grow? Are you a true generalist by nature and motivated by learning about various aspects of the employee life cycle? ASICS Digital has an exciting new role on our growing People Operations team for you! Your success will be measured on building trust, executing great programs and events, and the success of all our employees. This person will be exposed to the full life-cycle of an employee from recruiting, to hire, to onboarding, to ongoing employee education and more. Youll work hand in hand with our People...
HR, Finance, & Operations
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Principal Software Engineer
Boston
Are you a Principal Software Engineer looking for an opportunity to work on a global consumer brand across the entire business? ASICS Digital, Inc. is a division of ASICS based in Boston, Massachusetts. Our goal is to build digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of mobile-fitness solutions such as ASICS Runkeeper and ASICS Studio, global e-commerce platforms, and other digital services that encourage people to move, get fit and stay balanced. Job Responsibilities Software engineer working on the Runkeeper...
Customer Success
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Dan Smith

Dan Smith
President ASICS Digital

Dan Smith
Dan Smith
President ASICS Digital
Jon Gilman

Jon Gilman
VP, Fitness Apps

Jon Gilman
Jon Gilman
VP, Fitness Apps

Antonella Stellacci
VP, Consumer Platforms

Antonella Stellacci
VP, Consumer Platforms

Stacey Santo
VP, Consumer Engagement

Stacey Santo
VP, Consumer Engagement

Matthew Taylor
CFO

Matthew Taylor
CFO

Takaai Kondo
CEO

Takaai Kondo
CEO

What MOVES us

We put ourselves in your (running) shoes

We’re a team—in every sense of the word. Our company communicates with empathy and mutual respect. We root for each others’ success, and it shows through our work, our relationships and our culture.

We lead with our imagination

Thinking outside the box can lead you to a world of new possibilities. Whether you’re an engineer or a digital designer, creativity is at the core of ASICS Digital—we’re always hungry for new ideas and new directions.

We love three-legged races

We work together because we know that when one of us succeeds, all of us succeed. We share our expertise, learn from each other and communicate freely so we can build trust and get things done.

We explore new routes

Be curious about your peers, your career path—anything and everything there is to explore. Curiosity creates new opportunities that help our company move forward. And we hope you’ll move along with us, in your own interests and career growth.

We break records

We want to get the whole world moving. So, as you can see, we’ve got big goals. But we’ll make them happen—we’re tenacious and scrappy. We don’t shy away from risks because we’re a hard-working team dedicated to the cause.

1 Winthrop Square
Boston, MA 02110

Our entrance. All roads lead to Runkeeper!

Thirsty? See what's on tap in our kitchen. (Office vampires got a hold of the chalk.)

We love our kitchen! And food. We really love food. 

The seltzer obsession is real. And the possibilities are endless with our Bevi! #notanad

See the gear we're selling in the Runkeeper Store before it's even in stock!

Our users always comes first, so we like to remind ourselves of the amazing things they say in App Store reviews, Facebook, and beyond.

Engineers at work.

Our mission. 

One of our scrum teams names their sprints after Time Magazine People of the Year covers. Yep, as in Bob Barker, Charles Darwin, Dolly the Sheep, the Estevez Family, Furniture... You get the picture.

We have our all-hands meeting on Tuesdays which includes team lunches.

Work at your desk, at the common space, in the Treehouse. Take your pick. 

Get a midday workout in. Don't worry we have showers too!

A view from above.

Our upstairs lounge (aka the Treehouse) has a massive skylight. This is a great place to get work done or hold team meetings.

Also great for a brainstorm session or game of darts.

Shuffleboard anyone?

Need a reminder why our work is so important?

"Not now, I'm eating."

#asslowasaturtle

Say hello to Downtown Crossing.

Welcome to ASICS Digital! We're the digital innovators of ASICS, located in Downtown Boston.

ASICS stands for Anima Sana In Corpore Sano which is Latin for "A Sound Mind in a Sound Body".

We're focused on getting the whole world moving!

Our team loves to use common areas for impromptu brainstorming sessions.

Our office is dog-friendly so we always have a few dogs hanging out in common areas - and sometimes even in meetings!

We encourage employees to be curious - to ask questions and explore new ideas.

We love to work together as a team because we know that when one of us succeeds, all of us succeed.

Our office has lots of reminders of our highest priority - our users!

We focus on our core values every day - empathy, creativity, collaboration, curiousity, and tenacity.

Our open floor plan allows for easy communication and collaboration.

We stay inspired daily to help users on their fitness journeys.

We encourage employees to use our newly renovated fitness studio to get a workout in when they have downtime - we also have showers & lockers onsite!

Interested in joining us? We're hiring!

Read About Us

Office Tours
ASICS Digital Office Tour in Boston
March 17, 2020
What Companies are Doing to Push for Workforce Equality for Women
March 9, 2020
The Holiday Season Across The Boston Tech Community - 2019 Edition
December 23, 2019
Inside:
Engineering Spotlight
16 of the Most Impressive Engineering Teams in Boston Tech
December 18, 2019
Inside:
Engineering Spotlight
16 of the Most Impressive Engineering Teams in Boston Tech
December 18, 2019
Halloween Across The Boston Tech Community - 2019 Edition
November 4, 2019
Engineering Spotlight
Engineering Spotlight: ASICS Digital
September 25, 2019
Halloween Across The Boston Tech Community - 2017 Edition
November 2, 2017
Office Tours
Runkeeper Office Tour
January 10, 2017
Engineering Spotlight
Runkeeper's Engineers Go the Distance
July 27, 2016

Blog

Performance in the Digital Sense
January 30, 2020
ASICS is a performance athletics brand focused on getting the world moving. We take pride in the research, technology, and quality of materials that go into each product, resulting in some of the best shoes, apparel and accessories on the market. But what about performance in the digital sense? How can we ensure that we are offering the same level of commitment and satisfaction to our users on the web as we do with our physical products?Coming off of a successful roll out of the ASICS North Amer...
The Science of Building a UI: Adding Content and Applying Style (Part 2)
November 15, 2019
As discussed in part one, Building the Layout, frontend engineering is a system-based science with well-defined, repeatable rules. In this part, we’ll cover how to add content and apply a style to the layout you’ve engineered.Content & StyleTo recap, if layout is how content is arranged on a screen, then content (like words and images) is the information a user sees and style (like colors and decorations) is the way it renders.Adding content and style to your UI is the cat’s meowLet...
The Science of Building a UI: Building a Layout (Part 1)
November 8, 2019
This blog post is the first of a two-part series that was adapted from a tech talk given to NEU’s WIT group. ADI often engages with the local college community and hires both interns and coops — not just from NEU, so please apply! We also try to participate in programs that serve underrepresented groups in tech, like Hack Diversity and She Geeks Out. If you’re interested in learning more about ASICS Digital, check us out here: https://www.asicsdigital.com/Software engineering is someti...
No career plan? No problem! 3 key factors in choosing great jobs.
August 13, 2019
No career plan? No problem! 3 key factors in choosing great jobsI’ve been blessed with great jobs! Of course, I’ve had my share of monotonous, mindless jobs. Here I’m referring to the more “serious” jobs, which supported both my lifestyle and, for the last 10 years, the life of my daughter — I’m talking about the kind of jobs you list on your curriculum vitae.While attending high school in Italy, I specialized in business and languages; while at university in the U.S., I major...
The Pursuit of Superhuman Strength
July 24, 2019
I first started working at Runkeeper in June 2014 as a Northeastern University co-op, a fancy word for intern. I was 135 pounds and, at this point in my life, a social runner. What I mean by that is that I ran competitively in high school, tried out for the team in college, and upon getting rejected, ran only with friends or as a reason to justify drinking on a Tuesday night. What? I went for a 4-mile run, I can knock back a few beers. I don’t have class until 10 a.m. tomorrow anyway! Either w...
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