Aqfer is purpose built SaaS to solve for today’s big data marketing challenges.

Founded in May 2018, aqfer offers the next generation enterprise data platform solution that enables companies to get to the truth about their customers and their data. Like an aquifer, the aqfer solution functions as a semi-permeable container which allows for marketing data to be collected from all existing systems, refined and then distributed to the various marketing and advertising platforms to bring personalized, relevant messages to customers.

Our focus is helping Agencies, MSPs, and Systems Integrators deliver on those business outcomes. We are pioneers in serverless computing for the Big Data Marketing Challenge. The Advertising and Marketing Industry is going through unprecedented change driven by an environment overrun with data complexity, a mandate for measurable ROI, and consumer expectations for a relevant, personalized experience on their terms.

Are you prepared for the next generation customer engagement ecosystem?

There are 4 key things that marketers, advertisers and publishers will need to get right. Wherever you are on your journey or your choice in platforms and partners, can you confidently check off the following must haves?

  1. Cost effectively ingest granular-level data, making it accessible to leverage for marketing campaigns and business analytics.

  2. Own its 1st party identity data and with an id graph that governs privacy, operating with data science at the core and with total control of the brand’s enterprise data.

  3. Able to activate against multiple providers in the Identity Resolution Marketplace by leveraging the brand’s 1st party identity graph.

  4. Built to be scalable, repeatable, and customizable, increasing agility and speed to market.

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Read more about our company, people, and culture.


Our mission is to help enterprises achieve data-centric marketing by creating an environment for powerful and agile marketing applications that don’t have to reproduce solutions to common yet challenging marketing problems.


Our team includes some of the smartest engineers and data people in the business. The aqfer team combines key players from data and martech ventures like Korrelate, Tacoda, and Altiscale with seasoned consulting and solutions talent from top firms like Epsilon and Adobe.

Our founders are credited with inventing behavioral targeting and leading the invention of Hadoop. We’ve been at this a long time and are still just getting started!