101 - 250 employees
Series B
Enterprise Software / SaaS

ALICE Company Overview

ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to provide consistently excellent service. Since the company was founded in 2013, ALICE has gained significant traction in the industry, working with more than 2,000 hotels and tens of thousands of hotel staff across many of the world’s leading brands, including Viceroy Hotel Group, Firmdale Hotels, Dream Hotel Group, and Grupo Posadas. The company acquired concierge technology provider GoConcierge in 2017. ALICE is the Forbes Travel Guide Brand Official Staff Technology Platform and the winner of Inc.’s Best Workplaces of 2019, Best Place to Work in Hotel Technology, Best Concierge Software, Best Engineering & Facilities Management, Best Guest App and Top Staff Task Management & Collaboration Platform at the 2019 HotelTechAwards.

Jobs at ALICE


Alice Culture


Like the industry we serve, hospitality is one of our core values. We continually aim to anticipate needs, build empathy, be generous, and most of all, be genuine. We believe it’s important to act with integrity and to build relationships with the people around us.
  • Be hospitable
  • Be humble and lighthearted
  • Act with integrity
  • Build relationships


We're passionate about our work and this passion means to not wait to be told to act, seize opportunities and find ways to have impact. We are in a path of consistent improvement and constant curiosity.
  • Be a self-starter
  • Have grit and get sh•t done
  • Continuously improve
  • Be curious


We are people with strong ideas but know how and when to let them go for the team to move forward together. We always give feedback from a place of care and support as everyone should be offered the chance to improve. We are kind but candid.
  • Have a strong idea loosely held
  • Act like an owner
  • Play like a team, think like a coach
  • Be hard on the problem, soft on people

Alice Culture

104 W 27th St
New York, NY 10001
Boston (Remote), MA
Philadelphia (Remote), MA


October 20, 2020
National Hispanic Heritage Month begins on September 15 and ends October 15 in the United States, and is dedicated to recognizing the contributions of Hispanic Americans to the history, culture, and achievements of the United States. ...
October 15, 2020
Shelley is the VP of Quality at ALICE, working remotely from Texas. Shelley has worked at ALICE for almost two years, and throughout her time here, she has greatly contributed to the success and growth of the Quality team, as well as the ALICE product. ...
August 20, 2020
Aileen is the Customer Success Enablement Lead on the Implementations Team at ALICE. Throughout her time at ALICE, Aileen, currently located in Denver, has enhanced the Customer Success team and made significant contributions to ALICE....
August 14, 2020
In Q2 2020, ALICE’s primary marketplace (the global hotel industry) dramatically changed due to the impact of COVID-19 on the world. As a company, we had to respond and completely review our value proposition; to ensure the value and user experience we were bringing to our customers was clear and relevant giving our Marketing Team a new goal to make sure that our branding look and feel reflected this new positioning....
July 24, 2020
ALICE Town Hall is our quarterly kick off event that we have held since we started in 2013. ALICE’s Town Hall typically consists of a presentation from the ALICE founders, a Culture session, guest speakers, workshops, a company party, breakout sessions for departments, and a presentation on the product roadmap for the quarter. Although ALICE Town Hall usually takes place in person in our NY office, this quarter our team was able to host a successful Virtual Town Hall week....