Swirl is an in-store mobile marketing platform provider that is helping retailers leverage the power of mobile to attract and influence consumers while they shop in retail stores. The Swirl platform combines a next-generation, web-based marketing console with proprietary in-store sensors and mobile apps to deliver micro-targeted digital content and real-time, personalized offers to consumers' smartphones.
With the Swirl platform, retailers are able to drive store traffic, understand the preferences and behaviors of in-store shoppers, and increase retail purchase rates. Kenneth Cole, Timberland, and Alex and Ani are among the first national retailers to deploy the new technology at their retail stores in New York and Boston.
The company is led by an accomplished entrepreneurial team with deep consumer mobile, digital media and advertising, social marketing and e-commerce experience. Swirl is backed by top-tier investors including SoftBank Capital, General Catalyst Partners and Longworth Venture Partners.