Linda Boff - GE
One of FutureM's Keynote Speakers, Boff, GE's Executive Director of Global Brand Marketing, runs the global advertising and digital marketing along with the company's brand and design strategy.
Jim Speros - Fidelity
Jim Speros, Fidelity's Executive Vice President for Communications and Advertising,will also be giving a keynote address. His talk, "Find Your Golden Thread," should be one of the best at the conference.[Image from Forbes.com.]
Aman Govil - Google
Govil, the Head of the Advertising Arts at Google, is responsible for creative and technology experiments across Google's advertising products. He will be giving a keynote entitled, "Building to Learn with Art, Copy & Code."
Dharmesh Shah - HubSpot
Shah, Co-Founder of HubSpot, is one of the most engaging and entertaining speaker's talking at FutureM. Also, one of Boston's most active angel investors, Shah will be giving the closing keynote, and should make for a fascinating conclusion to the conference.
Leslie Bradshaw - Guide
Bradshaw, the COO of Guide, has been named by Fast Company as one of "The Most Creative People in Business" and by Inc. as a "Top 30 Entrepreneur Under 30." She will be on a panel called "Fast, Cheap or Great? Killer Content Marketing + Short Time and Money."
Jeff Bussgang - Flybridge Capital Partners
Jeff Bussgang, a General Partner at Flybridge and a professor at Harvard Business School, will be on a panel entitled "Is Marketing & Ad Tech Wall Street Gold or the Next Bust?". The panel is going to be moderated by The Street's CEO and Founder, Elisabeth DeMarse, and will also feature Marc Grabowski of Nanigans.
Hilary Keates - New Balance
Hilary Keates is the Director of Global Marketing and Brand Management for New Balance. She will be sitting down with Drake Pusey of Arnold Worldwide to discuss NB's great Runnovation campaign.
Mihael Mikek - Celtra
Mikek, Celtra's CEO and Co-Founder, will be joined by fellow Co-Founder and CPO Matevz Klanjsek, Matt Lindley of SapientNitro, Brett Leary of DigitasLBi, and Scott Swanson of Mobile Theory, for "Brand Advertising on Mobile Platforms - What Does the Future Hold?".
Perry Hewitt - Harvard University
Hewitt, Harvard's Chief Digital Officer, has led the school's efforts to develop a digital strategy for communications and engagement tailored to audiences including the general public, media, and 375,000 alumni worldwide. She has also played a key role in HarvardX/EdX. She will be on a panel discussing MOOCs as "new marketing."
Steve Garfield - Author, Videographer
Garfield, the author of Get Seen: Online Video Secrets to Building Your Business, is a videoblogging pioneer, and "knows more ways to get video online - more easily - than anyone."