Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

Our Video

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Blog Posts

See Fashion Week Through a Top Model’s Eyes
Wednesday, February 18, 2015
What do you get when you give a GoPro camera to a 6-foot-tall supermodel during New York Fashion Week? An inside look at the life of Karlie Kloss. From Good Morning America to Carolina Herrera, the cl
Lady Gaga Said Yes: See Her Monster Engagement Ring
Tuesday, February 17, 2015
If you thought Lady Gaga’s red-carpet entrances were OMG-worthy, they’re nothing compared to her epic Valentine’s Day. The singer’s boyfriend, actor Taylor Kinney, popped the question on F
At-Home Know-How: 3 Things to Try, Stat
Tuesday, February 17, 2015
For sturdier tights: Three quick steps prep a new pair of tights for long-lasting wear. Run them under water and squeeze out the excess liquid. Put them in a plastic bag and freeze overnight. Let them
What Unites These 3 Labels? A White House Legacy
Monday, February 16, 2015
Trendsetting probably isn’t the first thing that comes to mind when thinking about the Oval Office. But some surprising brands have become iconic thanks to their presidential ties. While Michell
Master These 3 Looks for First Lady–Inspired Style
Monday, February 16, 2015
The most stylish room in the White House? The First Lady’s closet, of course. With an agenda that spans galas to press events, her wardrobe has to be ready for it all. Take a cue from every fash
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Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.

Susan Standiford
Chief Technology Officer

Why I joined Rue La La:  “I was attracted to Rue by the organization’s wonderful combination of sound business fundamentals, a drive to hyper-growth, and a fantastic opportunity to expand.  I was further drawn to Rue because of the exceptional leadership and exceptional associate base, and my background in retail, Ecommerce, and theater made Rue an excellent fit for me.”

Susan Standiford is the Chief Technology Officer at Rue La La, where she leads all product delivery and technology functions for the digital private-sale organization. She guides her team to define and build the most innovative and scalable web, mobile, and back-office platform strategy for the company.

Prior to joining Rue La La, Susan served as the Vice President of Technology for Disney’s Interactive Media Group. There she led product development, architecture, technical product management, quality assurance, and operations for the strategy and implementation of Disney.com, the Disney Family networks, and media and transaction sites. Notably, she built an exceptional leadership and engineering team with an eye toward innovating technology and the company culture.

Before that, she spent time at Travelocity as Vice President of Technology, leading merchandising, shopping, and distribution, and guiding a leadership environment focused on delivery, value, scalability, and growth. Further experience includes time at Ingenix, Oracle Corporation, and Retek. Susan holds a Bachelor of Arts in Anthropology and Mathematics from
the University of Illinois at Urbana-Champaign.