Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

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Blog Posts

Prep & Pour: Cocktail-Ready Cranberry Simple Syrup
Wednesday, November 26, 2014
Cooking up a storm and corralling rogue relatives is work. So when it comes to the drink in your hand? Simplicity is key. Using ingredients you probably already have on hand, whip up this easy cranber
Save Room for Our Last-Minute Chocolate Pumpkin Pie
Wednesday, November 26, 2014
Finalizing the shopping list for Thanksgiving (that’s tomorrow for you procrastinators) and stumped on what to make for dessert? Fret no more. Impress even your foodie cousin, finicky in-laws, a
Cara Delevingne & Pharrell: Chanel’s Newest Film Stars
Tuesday, November 25, 2014
As if Cara Delevingne isn’t already good at everything, now she can officially add “singer” to her résumé. Confirming reports that Cara was making music with Pharrell Williams, Chanel has
Deck the Halls: How to Go Faux with Trees & Garlands
Tuesday, November 25, 2014
Be they spruce, pine, or fir, Christmas trees and garlands are traditionally evergreen. And the problem with those natural beauties? Needles everywhere. But artificial options abound. They’re ea
Your Go-To Holiday Look? It’s Super Easy & Right Here
Tuesday, November 25, 2014
The glitter-filled holiday season is prime time for trying new beauty trends – but sometimes you just want a foolproof look. Enter: this feminine, universally flattering combination, courtesy of our r
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Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.

Susan Standiford
Chief Technology Officer

Why I joined Rue La La:  “I was attracted to Rue by the organization’s wonderful combination of sound business fundamentals, a drive to hyper-growth, and a fantastic opportunity to expand.  I was further drawn to Rue because of the exceptional leadership and exceptional associate base, and my background in retail, Ecommerce, and theater made Rue an excellent fit for me.”

Susan Standiford is the Chief Technology Officer at Rue La La, where she leads all product delivery and technology functions for the digital private-sale organization. She guides her team to define and build the most innovative and scalable web, mobile, and back-office platform strategy for the company.

Prior to joining Rue La La, Susan served as the Vice President of Technology for Disney’s Interactive Media Group. There she led product development, architecture, technical product management, quality assurance, and operations for the strategy and implementation of Disney.com, the Disney Family networks, and media and transaction sites. Notably, she built an exceptional leadership and engineering team with an eye toward innovating technology and the company culture.

Before that, she spent time at Travelocity as Vice President of Technology, leading merchandising, shopping, and distribution, and guiding a leadership environment focused on delivery, value, scalability, and growth. Further experience includes time at Ingenix, Oracle Corporation, and Retek. Susan holds a Bachelor of Arts in Anthropology and Mathematics from
the University of Illinois at Urbana-Champaign.

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