Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

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Blog Posts

Spring Cleaning DIY: Garbage-Disposal Refreshers
Saturday, April 18, 2015
Whether you revel in it or loathe it, spring cleaning is most likely on your to-do list. To tackle everything from icky grime to those sources of suspicious scents, we’ve scouted all-natural DIY solut
Brand to Know: The Shoe Label Making an Impact in Peru
Friday, April 17, 2015
While working on the northern coast of Peru in Trujillo, Nisolo founder Patrick Woodyard learned that the city is home to 100,000 shoemakers – most of whom lack access to a global marketplace. And it
3 New Ways to Outstyle the Rain
Wednesday, April 15, 2015
We all know the saying “April showers bring May flowers.” But the dreary-day outfit thing isn’t exactly exciting, right? Wrong. Say goodbye to plastic coats and clunky rain boots. With these three eas
Minidresses Are Taking Over the Red Carpet
Tuesday, April 14, 2015
Spring is here. And with rising temperatures come (drumroll, please) rising hemlines. The stars on the red blue carpet at the MTV Movie Awards were all over the minidress trend this year. Consider the
The Spring Cleaning Checklist: Get Ready to Refresh
Monday, April 13, 2015
Spring has finally sprung and there are few rituals more satisfying than opening up the windows and cleaning house. Whether you live in a studio apartment or a three-bedroom home, consider this your g
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Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.

Susan Standiford
Chief Technology Officer

Why I joined Rue La La:  “I was attracted to Rue by the organization’s wonderful combination of sound business fundamentals, a drive to hyper-growth, and a fantastic opportunity to expand.  I was further drawn to Rue because of the exceptional leadership and exceptional associate base, and my background in retail, Ecommerce, and theater made Rue an excellent fit for me.”

Susan Standiford is the Chief Technology Officer at Rue La La, where she leads all product delivery and technology functions for the digital private-sale organization. She guides her team to define and build the most innovative and scalable web, mobile, and back-office platform strategy for the company.

Prior to joining Rue La La, Susan served as the Vice President of Technology for Disney’s Interactive Media Group. There she led product development, architecture, technical product management, quality assurance, and operations for the strategy and implementation of Disney.com, the Disney Family networks, and media and transaction sites. Notably, she built an exceptional leadership and engineering team with an eye toward innovating technology and the company culture.

Before that, she spent time at Travelocity as Vice President of Technology, leading merchandising, shopping, and distribution, and guiding a leadership environment focused on delivery, value, scalability, and growth. Further experience includes time at Ingenix, Oracle Corporation, and Retek. Susan holds a Bachelor of Arts in Anthropology and Mathematics from
the University of Illinois at Urbana-Champaign.