Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

Our Video

See video

Screenshots

Blog Posts

Runway Report: The Offbeat Color Combos to Try This Fall
Saturday, September 20, 2014
Black and navy. Red and green. Historically, we’ve been told to avoid mixing certain hues when planning an outfit – but the Fall 2014 runways have been boldly defying traditional matching rules.
Say Yes to Excess: 3 Tips for Layering (Lots of) Sparkle
Friday, September 19, 2014
Over-the-top shimmer isn’t just for the red carpet. With these three tips, you can flash that kind of opulence 24/7. Stick to one focal point, like your wrist or fingers. Then go bold. Don’t be afra
The Latest Bey & Jay Gossip? Good News for Once
Friday, September 19, 2014
Beyoncé and Jay Z have been subjected to the rumor mill quite often lately. Are they pregnant? Divorcing? According to Dash Radio host DJ Skee, the power couple is working on a joint album to be relea
Spotted on the Street: 3 Boot Trends to Try Now
Thursday, September 18, 2014
No doubt there are as many eyes on the sidewalks during fashion month as there are on the runways. And one of the biggest draws for street-style photographers? Shoes. From New York to London, the styl
3 Suit-Jacket Pockets to Know: A Brief Rundown
Thursday, September 18, 2014
Pockets. They’re right there on the front of your suit jackets and sport coats, but have you ever noticed that they’re not all the same? The type of pocket on your jacket can reinforce how
See More Posts

Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.

Susan Standiford
Chief Technology Officer

Why I joined Rue La La:  “I was attracted to Rue by the organization’s wonderful combination of sound business fundamentals, a drive to hyper-growth, and a fantastic opportunity to expand.  I was further drawn to Rue because of the exceptional leadership and exceptional associate base, and my background in retail, Ecommerce, and theater made Rue an excellent fit for me.”

Susan Standiford is the Chief Technology Officer at Rue La La, where she leads all product delivery and technology functions for the digital private-sale organization. She guides her team to define and build the most innovative and scalable web, mobile, and back-office platform strategy for the company.

Prior to joining Rue La La, Susan served as the Vice President of Technology for Disney’s Interactive Media Group. There she led product development, architecture, technical product management, quality assurance, and operations for the strategy and implementation of Disney.com, the Disney Family networks, and media and transaction sites. Notably, she built an exceptional leadership and engineering team with an eye toward innovating technology and the company culture.

Before that, she spent time at Travelocity as Vice President of Technology, leading merchandising, shopping, and distribution, and guiding a leadership environment focused on delivery, value, scalability, and growth. Further experience includes time at Ingenix, Oracle Corporation, and Retek. Susan holds a Bachelor of Arts in Anthropology and Mathematics from
the University of Illinois at Urbana-Champaign.

Open Jobs

Sep 18, 2014
Sep 5, 2014
Sep 5, 2014
Aug 28, 2014

Linkedin

Our Social Feed