Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

Our Video

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Blog Posts

Express Yourself: 38 New Emoji Are Coming in 2016
Tuesday, May 26, 2015
It appears that Apple’s much-improved iOS 8.3 keyboard was just the tip of the emoji-update iceberg. The Unicode Consortium has just released a whopping 38 proposed new characters, and according
Hey, Hollywood: The Top 5 Best Dressed at Cannes 2015
Sunday, May 24, 2015
Hollywood’s finest spent the past couple weeks in the South of France for the Cannes Film Festival. And in between film screenings and soaking up sun, starlets predictably wowed on the red carpe
Quiz: What’s the Ideal Gift for Your Dad?
Friday, May 22, 2015
Shopping for the man who “doesn’t want anything” can be excruciating (if we can be dramatic for a minute). But don’t worry, we’ve come up with a foolproof plan to score Dad the gift he didn’t even kno
Get Through Memorial Day with Care.com
Thursday, May 21, 2015
Raise your flags and pull out the white denim – Memorial Day is almost here. That means a three-day weekend of parades, BBQs, and relaxation to kick off summer (as long as you’re fully prepared). So s
DIY Project: A Mason Jar, Lemon, & Flower Centerpiece
Thursday, May 21, 2015
You’ve got guests coming. Or maybe you simply want to spruce up the table, because hey, spring is finally in full bloom. Enter this chic centerpiece, a super-simple mason jar DIY brought to lif
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Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.