Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

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Blog Posts

Now Hue Know: 6 Colors & Their Meanings
Friday, July 31, 2015
Ever wonder why some people are obsessed with red, while others can’t stop wearing blue? It could be based on their countries of origin. Read on for six colors and their meanings. Now put your
Taylor Swift’s NYC Home Is Giving Us Apartment Envy
Wednesday, July 29, 2015
When she’s not performing sold-out concerts or defining #SquadGoals in hit music videos, Taylor Swift can be found at her $19.9 million Tribeca penthouse. And since we haven’t found our w
Trending Home Hues: Pastels & Metallics
Wednesday, July 29, 2015
Sure, you’ve seen pastels and metallics before – but not like this. Gone are the sugary-sweet colors and overly opulent shine. These days, pastels are tastefully muted and metallics are refreshi
Breakfast of Champions: 3 Overnight Oat Recipes
Tuesday, July 28, 2015
We’ve heard it a million times: breakfast is the most important meal of the day. Compared to an extra 20 minutes of sleep, though, whipping up an omelet doesn’t seem like a huge priority. But thanks t
Style Rookie: How to Get Taylor Swift’s Look
Tuesday, July 28, 2015
We can’t get enough of Taylor Swift’s retro-chic look – and neither can the paparazzi. Here’s a look at how she’s making old-fashioned fresh again. The Matching Set It’s safe
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Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.