Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

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Blog Posts

Rue Remembers: Our Favorite Oscar de la Renta Moments
Tuesday, October 21, 2014
This afternoon, we remember the “guru of glamour,” designer Oscar de la Renta, who passed away Monday after a hard-fought battle with cancer. He was 82 years old. According to a heartfelt
5 Musts at Art Basel 2014 (Besides the Art)
Tuesday, October 21, 2014
Every year, Art Basel, a week-long international art show, overflows from its Miami Beach Convention Center home base and permeates every inch of the area. Outdoor artworks are displayed in nearby par
Music Notes: Cara Delevingne & Pharrell to Release Single
Tuesday, October 21, 2014
For the past eight months, Cara Delevingne and music mogul Pharrell Williams have been quietly collaborating on the international model’s debut single. And just last week, they were spotted in Paris f
Trash or Treasure? Artist Created Roses Using Shirts
Monday, October 20, 2014
Over the last several years, New York–based artist Carlton Scott Sturgill has built an unusual collection of discarded Ralph Lauren shirts. But rather than dropping them at the nearest thrift store, h
Most Coveted: A Peek at This Week’s Boutiques
Monday, October 20, 2014
Investing in quality staples can mean long-term savings – but, contrary to popular belief, simple must-haves don’t have to be basic. Here, I’ve picked style-savvy updates on the most overw
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Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.

Susan Standiford
Chief Technology Officer

Why I joined Rue La La:  “I was attracted to Rue by the organization’s wonderful combination of sound business fundamentals, a drive to hyper-growth, and a fantastic opportunity to expand.  I was further drawn to Rue because of the exceptional leadership and exceptional associate base, and my background in retail, Ecommerce, and theater made Rue an excellent fit for me.”

Susan Standiford is the Chief Technology Officer at Rue La La, where she leads all product delivery and technology functions for the digital private-sale organization. She guides her team to define and build the most innovative and scalable web, mobile, and back-office platform strategy for the company.

Prior to joining Rue La La, Susan served as the Vice President of Technology for Disney’s Interactive Media Group. There she led product development, architecture, technical product management, quality assurance, and operations for the strategy and implementation of Disney.com, the Disney Family networks, and media and transaction sites. Notably, she built an exceptional leadership and engineering team with an eye toward innovating technology and the company culture.

Before that, she spent time at Travelocity as Vice President of Technology, leading merchandising, shopping, and distribution, and guiding a leadership environment focused on delivery, value, scalability, and growth. Further experience includes time at Ingenix, Oracle Corporation, and Retek. Susan holds a Bachelor of Arts in Anthropology and Mathematics from
the University of Illinois at Urbana-Champaign.

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