Rue La La

Rue La La

Rue La La is a new breed of e-commerce marketing partner for world-class brands. We have revolutionized online shopping for the world’s most desirable brands and the customers who have to have them.

20 Channel Center, Boston, MA 02210
20 Channel Center
Boston, MA 02210

STYLE. DELIVERED DAILY. Rue La La is the destination for the most desired brands at Members-only prices. Each day, we curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours. 

Rue La La is headquartered in Boston, with an expansive New York presence centered around our Bryant Park office. We’re 600+ strong and we also host 10–15 interns every year.

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Blog Posts

Made in the Shade: 3 Summer Hat Trends to Try
Saturday, July 4, 2015
Spending all waking hours outside is a must after the winter we just had. But shielding your face from harmful rays is just as important. Enter: these sun-blocking hats with major style power. Permiss
Red, White, & Ooh: July Fourth Strawberries Recipe
Thursday, July 2, 2015
This Fourth of July, declare your independence from those chocolate-chip cookies you bring to every cookout and brighten up the party with these super-patriotic (and super-simple) chocolate-covered st
You’ve Got This: How to Master 3 Trending Looks
Wednesday, July 1, 2015
These looks belong in your rotation. (No ifs, ands, or buts.) All it takes are a few staple pieces and a quick study of these style tips. A Classic Twist Pull out your go-to blazer and denim. Then add
Best Guest Ever? With These Gifts in Hand, It’s You
Wednesday, July 1, 2015
We all have that friend with the stunning house and a knack for hosting summer’s most memorable nights. So this year, make sure to show your appreciation with a standout thank-you gift. Here are
Bust a Move: When to Buy a New Bra
Tuesday, June 30, 2015
This one’s for the girls. When it comes a bra‘s lifespan, the general rule of thumb is to refresh your rotation every six to nine months – give or take, of course. Here are a few signs it’
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Meet Our Management Team

Steve Davis
CEO

Why I joined Rue La La:  "I joined Rue because of the company’s enormous potential and the passionate people who work here."

Steve Davis is the CEO of Rue La La, a leader in the digital private-sale space with a membership base of over 9 million. Steve joined Rue La La in October of 2010.

Prior to joining Rue La La, Steve was President of GSI Commerce International from 2007 to 2010, based in Barcelona, Spain. Steve served in various roles upon joining the founding GSI executive team in 2000, including Senior Vice President responsible for Account Management, Product Management, and Marketing. In addition to building GSI into the leader of outsourced e-commerce services, Steve developed the strategy for and launched GSI’s Marketing Services division, which is currently a Top 15 Interactive Agency as ranked by Ad Age.

Previously, Steve held a number of management positions at Anheuser-Busch and Just For Feet. Steve received his Master of
Business Administration from The Wharton School of the University of Pennsylvania and his Bachelor of Science from the University of Delaware. He lives in Newton, Massachusetts with his wife, Milsy, and their three children.