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Breaking news coming from the mobile cave downstairs here at the The Hangout Hub. Two fast growing mobile companies are partnering to bring location based discounts to the mass market. According to a press release and exclusive interviews yesterday, Peekaboo Mobile, one of the fastest growing mobile coupon... Read more
Category: BostInnovation, CardStar, Peekaboo MobileWhen a Tennessee start-up hires a Massachusetts-based chief executive, as Moontoast did last month, it means one of two things: either the new leader is going to be racking up scads of frequent flier miles, or the company is soon going to set up an office in the Bay State. In the case of Moontoast... Read more
Category: Blair Heavey, Innovation Economy, Marcus Whitney, MoontoastIt’s no surprise that many traditionally brick-and-mortar industries and activities are being improved or even replaced by Internet technologies. Wakefield, MA-based HubCast is looking to do the same thing for commercial printing, which is far more complex than the few clicks required... Read more
Category: HubCast, Toby LaVigne, XconomyEight years ago, viral marketing was in its absolute infancy. The words social and media had yet to be combined in a sentence, let alone as an industry. Traditional ad agencies were only beginning to explore the potential in launching highly inventive word-of-mouth campaigns, and casual games were still... Read more
Category: BostInnovation, Pod Digital DesignI’m getting the sense that Seth Priebatsch could sell just about anything—and he will. His mobile gaming and rewards startup, Cambridge, MA-based SCVNGR, has been in PR overdrive for the past week, announcing everything from its integration with Facebook Places to new rewards... Read more
Category: SCVNGR, Seth Priebatsch, XconomyAfter launching a long stream of impressive partnerships with national brands, SCVNGR is starting to put the “local” back in location based. Today, it announced Boston would be the first city to reap the benefit of its new reward functionality (announced last month). 50 local businesses are included in... Read more
Category: BostInnovation, SCVNGRLast year, THE QUEST for Innovation — an open event bringing startupers and creatives into Kendall Square for a massive geolocation game — made its debut to much social media fanfare. This year, BostInnovation is joining the fun as a Supporting Partner. Event organizers, including... Read more
Category: BostInnovation, Highland Capital Partners, Michael Gaiss, The Quest for InnovationA number of interesting lists out this month: - Technology Review's collection of 35 important innovators under the age of 35 includes a few Boston-area folks, like Richard Tibbetts, the chief technology officer of StreamBase Systems, and danah boyd, a researcher at Microsoft Research New England... Read more
Category: Bettina Hein, Carbonite, DoInk.com, Gazelle, Innovation Economy, Monika Desai, Open Runway, Pixability, Richard Tibbetts, Streambase SystemsLast week, Boston-based startup SwapTree.com officially re-branded under the generic name Swap.com. The site still allows users to exchange books, video games, CDs and movies with one another for free, but now they’ll be a whole lot easier for interested swappers to find. We touched base with Swap.com CEO... Read more
Category: BostInnovation, Jeff Bennett, Swap.comBecause of his past, Yuchun Lee is legally barred from certain establishments. Luckily, IBM is not one of them. Lee is the co-founder and CEO of Unica (NASDAQ: UNCA), the Waltham, MA-based marketing and analytics software firm bought by IBM for $480 million in cash earlier this month. Much has been... Read more
Category: Unica, Xconomy, Yuchun Lee