We're the leading analytics and marketing platform for mobile and web apps.

101 Arch St., 8th Fl
Boston, MA 02110

Localytics is the leading marketing and analytics platform for mobile and web apps. Localytics works with some of the world’s most well-known brands, like eBay, Salesforce, Microsoft and The New York Times, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty. Localytics provides analytics and marketing for 1 billion devices across more than 20,000 apps.

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Blog Posts

How to Get Incredible App Installs With Instagram Ads
Tuesday, November 24, 2015
As the battle for mobile ad placements rages on, Instagram’s new ad offering has many mobile marketers itching to see how ads perform on the photo-snapping social network. Instagram has been prote
iPad Pro’s Identity May Take Time to Find
Thursday, November 19, 2015
The iPad Pro has been on sale for one week. If there is one word to sum up the reviews, it would be “undecided.” Many reviews agree it is the best iPad yet, but no one can seem to lock down if the dev
The CMO’s Pocketbook Guide to Creating a Cohesive Mobile Strategy
Monday, November 16, 2015
You made a strategic (and smart) decision to build an app and add it to your marketing mix. It’s not easy to align resources, people, and tech to accomplish this, so you deserve a hearty pat on the ba
Push is Not Mobile Email and In-App Messaging is Not Mobile Pop-ups!
Friday, November 13, 2015
Before online marketing was a profession, people didn’t need spam blockers, there was no blackhole list, and CAN-SPAM literally meant a can of Spam. Today, we just accept spam as a part of email and
Welcome to the Future of Apps - It’s About to Get Personal
Wednesday, November 11, 2015
How well do you think you know your app users? We recently asked this question to companies for whom mobile is a critical part of their business. A resounding 94 percent told us they are confident th
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Meet Our Management Team

Raj Aggarwal
Chief Executive Officer


Raj is the CEO and Co-Founder of Localytics. Under Raj’s leadership, Localytics has become the leading and most powerful analytics and marketing platform for apps and secured key partnerships with some of the world’s most well-known brands, including Microsoft and The New York Times.

Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he was a management consultant in the wireless space with Bain & Company and Adventis.

At Adventis, Raj led the formation of the multi-billion dollar Disney Mobile venture in Japan and worked alongside Steve Jobs at Apple to develop the business framework for the iPhone. Previously, Raj held sales leadership positions at Proco Machinery and Requisite Technology.

A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.


Henry Cipolla
Chief Technology Officer


Henry co-founded Localytics in 2008. He leads our engineering team and oversees the technology vision for Localytics. Before Localytics, Henry spent several years in the Windows Core OS division at Microsoft, contributing to its app analytics service, where his team received several Microsoft Engineering Excellence awards including the prestigious Chairman's award.

His development experience covers many areas including software and systems for banks and universities. Henry is also a race car enthusiast. He graduated from Boston University with a Bachelor of Arts in Computer Science.

Dave Stack
Chief Financial Officer


Prior to joining Localytics David Stack was CFO of HubSpot. David was responsible for implementing all accounting and finance related activities to support the growth of the company from a $1M Revenue run rate to $100M. Prior to Hubspot David was VP of Finance at EMC Corporation. He was responsible for all financial and information system activities in the Security Division, a business unit within EMC responsible for $500 million in revenue. Prior to EMC, David held several senior finance positions for RSA Security, including VP of Finance. David was the finance lead for RSA Security during the sale of the company to EMC for $2.3 billion in 2006.

David has 20 years of experience within the accounting and finance field. During his career he has overseen many functions including financial planning, general accounting, revenue recognition, investor relations, and information systems.

David holds a BS in Accounting from Florida Southern College and an MBA from the University of Central Florida. He also completed the Program for Leadership Development, targeting high potential leaders, at the Harvard Business School Executive Education Program.

Brian Suthoff
Chief Strategy Officer


Brian is a Localytics Co-Founder and oversees our product strategy and success of our strategic accounts and partners. Brian has been working in mobile since 2000 in a diverse range of technology companies including data networking, performance management and advertising.

Before Localytics, Brian held senior roles in Business Development and Product Management at startups and Fortune 1000 companies including Third Screen Media (now AOL), Alcatel, Watercove Networks, Brix Networks, Newbridge Networks, Linguateq and Sprint.  Brian has an MBA in International Business from The George Washington University School of Business and earned his B.S. in Business Administration with a focus on Finance and Economics from Rockhurst University.

Nick Fasano
Vice President, Inside Sales


Nick joined Localytics in 2013 as vice president of inside sales focused on helping to create scale, drive revenues and improve market share. With more than 18 years of technology sales experience, Nick previously served as regional vice president of Eastern North America sales at Axceler where he created the company’s inside sales model, and oversaw a team of 22 sales reps while driving 16 consecutive periods of revenue growth.

Prior to this, Nick served as director of sales at Rapid7, where he helped grow the company from 20 people to over 300 and achieve a CAGR of over 100 percent. He graduated from the University of Rhode Island with a Bachelor of Science in Political Science.

Dave Witting
Vice President, Customer Success


Dave leads Localytics’ Customer Success organization, including account management, technical services and customer support. Dave has a rich background with 20 years of experience in software, media, and marketing technology. Before joining Localytics, he was vice president, Global Customer Success for Brightcove. He grew its customer success efforts from a small team of consultants to a highly regarded global organization that managed the entire client portfolio, including the account management, customer support and customer success teams. Prior to Brightcove, Dave worked as a marketing manager for Microsoft and Groove Networks and as a producer for Hasbro Interactive, Fox Kids Worldwide, DreamWorks SKG and Walt Disney Animation. Dave holds a BFA in Film from Emerson College.

Josh Todd


As CMO, Josh oversees global marketing, branding and advertising strategy for Localytics. An accomplished data-driven marketer, he brings 18 years of strategic and tactical experience to Localytics from previous roles at Constant Contact and Staples. At Constant Contact, he was the architect of the successful, high-volume customer growth strategy, helping to grow the company from 50,000 customers to over 600,000. He also served as GM of Website Strategy, where he helped successfully evolve their digital strategy from a single-product focus to a multi-product suite. As Marketing Manager at Staples, he fused in-depth consumer marketing knowledge and new technology solutions into their customer loyalty marketing. Josh holds a MBA from Colorado State University and a BS in Economics and Human Behavior from Babson College.

Lou Orfanos
Vice President, Product


Lou leads the product organization at Localytics, where he is responsible for the company’s product vision and evangelizing app marketing and analytics to the start-up community. Prior to Localytics, Lou was VP of Product for join.me at LogMeIn, where he helped build it into one of the world’s fastest growing collaboration products. He also led Product efforts for the company’s flagship IT product, LogMeIn Rescue. Prior to LogMeIn, he held various product, sales and marketing leadership roles at Monitor, a leading strategy consultancy, and Extraprise, a boutique technology services firm. Lou holds a B.S. in Marketing from Bentley University.

Scott Bleczinski
Chief Revenue Officer


Previously Scott scaled ExactTarget from $3M to $110M+ and Scott has also served as EVP of Sales at Compendium, VP of Sales and Marketing at Inforonics, President of Zmags, Board Member at Shoutlet, and as an advisor in TinderBox. During Scott’s seven-year run as EVP for ExactTarget, Bleczinski enjoyed 28 consecutive quarters of sales growth, taking the company from $3 million in revenue to more than $110 million, resulting in its acquisition by Salesforce for $2.5 billion. Scott brings a track record of financial growth and will be responsible for leading the commercial and go to market organizations for Localytics.

Craig Herman
VP Strategic Enterprise Accounts


As VP Strategic Enterprise Accounts, Craig is responsible for building Localytics’ global enterprise and channel sales organization. Prior to Localytics, Craig held various leadership roles at ExactTarget, a Salesforce company, most recently as Regional VP of East Enterprise Sales. During his 10 years with the company, he helped grow their sales organization and launch their international sales offices. He has also worked at Printable.com and Zip Sort. Craig holds a BA in Communications from Marquette University.

Justin Khaksar


Justin is an experienced executive with extensive knowledge of digital media and publishing in a global markets. Prior to Localytics, he led Brightcove’s business in Northern Europe and the Middle East as VP of Media, EMEA for 3 years. Justin has 15 plus years of management experience within the industry, including two years running IDG Group’s international client focus team in the USA, plus an additional two years as EMEA Vice President of the IDG Client Services division. Justin’s experience also includes work for Simply Media (in the branded content division), Vibrant Media, and time as Commercial Director of Caspian Publishing covering 7 B2B titles, 14 events and awards, and 4 websites.

Our Investors

Open Jobs

Nov 4, 2015


Localytics Acquires Splitforce
Apr 14, 2015
Localytics Raises $35M
Mar 24, 2015
Localytics raises $16M in funding
Feb 4, 2014
Localytics raises $5.5M in funding
Sep 10, 2012
Localytics raises $2.5M in funding
Apr 18, 2011

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