Job Post

SMB Product Marketing Manager
401 Park Drive Suite 801
Boston, MA 02215

Manager, SMB Product Marketing

At Toast Product Marketing sits at the intersection of Marketing, Sales and Product.  Our goal in Product Marketing is drive our go-to-market strategy and help with customer acquisition. As a SMB Product Marketing Manager you’ll partner with key stakeholders across the business and will be a critical part of our growth story here at Toast. In this role you will be responsible for helping to define our go-to-market strategy, while also empowering the teams to effectively execute on that strategy.

Job Description/Responsibilities:

  • Partner with our Sales and Product teams, responsible for defining the market opportunity within our SMB segment
  • Define the opportunity, responsible for SMB market intelligence, customer profiles, along with product positioning and messaging
  • Contribute to SMB pricing strategy, helping to optimize the effectiveness of our Sales and Marketing teams
  • Responsible for leading internal product launch process, acting as key point of contact across the Product, Sales and Marketing organizations
  • Establish product launch goals and KPIs, gaining alignment across stakeholders and coordinating across teams to hit launch deadlines
  • Successfully launch products for SMB customer base; achieving product launch goals and KPIs
  • Product evangelist; driving product adoption with customers and building awareness with internal and external stakeholders through internal presentations, training documentation, customer communications and more
  • Develop product content; creating customer facing content to be used on website and in sales collateral


  • BA/BS degree
  • 2-4 years Product Marketing or Marketing Strategy experience preferred
  • Restaurant or restaurant technology experience preferred
  • Skilled written and verbal communicator, with comfort presenting in front of large audience
  • Data-driven, balancing intuition with measurable results, analyzing and communicating using data
  • Ability to work across the organization, heavily influencing priorities across multiple stakeholders
  • Ability to work and thrive in a fast-paced, rapidly changing work environment
Category: Marketing

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An all-in-one restaurant technology platform with powerful tools to cut costs, drive revenue, and engage customers.

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