Job Post

Senior Marketing Manager, Product Marketing
WordStream
101 Huntington Avenue
Boston, MA 02115

Responsibilities:

  • Collaborate with Sales and Marketing to develop strategies, tactics and marketing programs, packages and sales tools to further push product adoption and monetization.
  • Launch new products and manage the cross-functional implementation of the go to market plan including marketing kits, training, press announcements, etc.
  • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts) to articulate the benefits of products to the both internally and externally.
  • Messaging and Naming: Define the messaging and product naming for WordStream's product and service suite.  Make recommendations toward evolutions in product packaging and company positioning.
  • Sales enablement:  communicate the value proposition of our products to the Sales and Customer Success teams and work with content marketing and outside vendors to develop Case Studies, Product Videos, Product One-Pagers, Product Email Templates, webinars.
  • Product Launch Communication: Develop plan and calendar for product communications, coordinate with stakeholders in Customer Marketing to align messages where it makes sense.
  • Drive Adoption/Sales: Identify opportunities for sales incentives, customer and prospect marketing offers to drive adoption of key product features.
  • Competitive Intelligence: Monitor and assess competitors’ products, packaging and marketing strategies quarterly, share update with key stakeholders within org.
  • Customer and Prospect Perspective: Continually be taking the pulse of our prospects and customers through NPS, Non Converter and Churn survey analysis; interviews and phone calls, and market research.

Qualifications:

  • 10+ years of marketing or product marketing experience at an agency or B2B technology environment.
  • Bachelor`s degree. MBA is a plus.
  • Excellent written and verbal communication skills – there is a heavy amount of writing and presenting/selling ideas in this role.
  • Proven experience and success with SEM, SEO and for lead generation; YouTube experience is a plus.
  • Excellent people and management skills.
  • Strong work ethic. Prepared to go “above and beyond” to get the job done.
  • Ability to lead/own projects, collaborate and prioritize demands from various departments.
  • Strong analytical skills and attention to detail.
  • Creative thinker, both outside and inside the box.
Category: Marketing

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