Job Post

SEM Analyst, Targeting
TripAdvisor
400 1st Avenue
Needham, MA 02494

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.  At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. 

We're looking for an exceptional and ambitious marketing professional to join our world-class Search Engine Marketing (SEM) team. The SEM Analyst, Targeting, will focus on remarketing, a critical component of our SEM strategy. 

As a member of our SEM Targeting team, you’ll work with our data scientists to develop, test, and optimize our remarketing algorithm that drives highly qualified traffic to our site. You’ll live in our data, analyzing our test results, drawing insights, and identifying opportunities to generate real revenue. You’ll ensure we maximize our remarketing potential by identifying and addressing technical issues that inhibit our success. We’re looking for someone who’s razor sharp, analytical, curious, and tenacious. This is a tremendous opportunity to capture the energy and rapid pace of a startup with the proven track record of an industry leader. 

Key Areas of Responsibility: 

  • Remarketing Testing/Optimization:
    • Work with our Data Science team to develop, test, and optimize our remarketing algorithm that drives traffic to our site based on defined consumer segments, observed consumer behavior, and best practice standards
    • Conduct A/B tests, analyze results, draw insights from the data, and identify opportunities
    • Refine our A/B test process as needed
    • Implement remarketing for additional search engines as the feature is available
  • Remarketing Operations:
    • Live in our data, and develop dashboards to monitor our overall performance
    • Develop tools to automate managing our consumer segments
    • Maximize our remarketing potential by identifying and addressing technical issues that hinder our efforts
    • Develop alerts to identify problems before we see the impact in our performance data
  • Remarketing Creative Testing:
    • Work with our Creative team to test and optimize creative specifically for remarketed consumers
  • Remarketing Exploration:
    • Evaluate and manage our participation in remarketing pilots/betas with search engines
    • Help search engines shape their remarketing products via active feedback 

Required Experience, Qualities, and Skills: 

  • 3+ years of experience in an analytical/quantitative role
  • Analytical and results-oriented; highly proficient in Microsoft Excel
  • Meticulous, conscientious, and attentive to detail
  • Self-motivated and able to work effectively in an autonomous environment
  • Effective verbal and written communication with the team in the headquarters and multiple global offices
  • Strong organizational and multitasking skills in a fast-paced work environment
  • Bachelor’s degree in any quantitative field, such as Economics, Mathematics, engineering, or a physical science
Category:

See What It's Like To Work Here

TripAdvisor is the world's largest travel site, enabling travelers to unleash the potential of every trip.

More Jobs From This Company

60 day posting for only $99