Job Post

Product Marketing Manager
TraceLink
400 Riverpark Dr. Floor 2, Suite 200
North Reading, MA 01864

TraceLink is the company that the world’s most trusted pharmaceutical companies choose for complete connectivity, visibility and traceability of prescription medications across their global supply chains, manufacturing and distribution operations. We’ve built the world's largest cloud-based network to connect the entire Life Sciences supply chain and eliminate a $75 billion counterfeit prescription drug problem that leads to nearly 1 million deaths annually.  Our mission is to help the pharmaceutical industry eliminate counterfeit drugs from the global marketplace, so that people everywhere receive the medicines they need in the safest, most secure, and most timely manner possible.

We need game changers and creative thinkers who are ready to change how business is done in the cloud across global life sciences by helping to bring to market the industry’s most innovative solutions that protect patients, ensure compliance and improve performance at all levels from ingredient to patient. Learn more about TraceLink.

TraceLink is seeking a full-time, experienced Product Marketing Manager to join our team.

The Opportunity:

Do you enjoy getting deep into the mind of businesses and people, understanding their spoken desires and unspoken needs to unearth new opportunities? Do you have a thirst for understanding dynamic global markets that are continually evolving? Are you a clear communicator, where people around you just seem to “get” what you are saying for even the most complex thoughts? Are you a go-to person for telling solution stories, with expertise in using a broad toolbox of tools from video to web to presentation? Does the thought of diving in to help define and develop new marketing capabilities for a fast-growing, innovative organization excite you?

If this sounds like you – and you’re looking to join a company that is at the center of revolutionizing life sciences, TraceLink wants to talk to you.

 Function and Role

TraceLink is seeking an experienced Product Marketing Manager to join our rapidly growing marketing team. Being a market-facing thought leader and solution innovator for our customers and the industry is fundamental to the DNA of TraceLink as we help companies meet the complex and evolving challenges they face across the global life sciences supply chain to serve a fast growing global patient population.

Reporting to the Vice President of Industry Marketing, this position will be based at TraceLink’s global headquarters in North Reading, Massachusetts near Boston. The successful candidate will have progressively growing experience in developing product/solution marketing strategies and successfully deploying related programs into the field. You are creative, articulate, influential and engaging in your work. Your background may be in product or solution marketing, product management, or supply chain consulting. You will not only develop and deploy product marketing programs but you will also be a key contributor in defining the product marketing function. This is a very hands-on, impactful role within the organization that will work closely with Sales, Solutions and Product Management teams from across TraceLink’s global organization. Preferential consideration will be given to those with experience marketing in life sciences or global enterprise solutions.

Responsibilities:

  • Develop product positioning and messaging that clearly defines TraceLink’s value and differentiates our solutions in the market
  • Lead sales enablement programs that educate the sales team on the value proposition of TraceLink solutions and develop impactful sales tools, presentations, eBooks, case studies, etc., to support the selling process
  • Own the web presence and messaging of TraceLink solutions, including TraceLink.com, social media and web platforms, to ensure that key information about the company’s solutions are broadly available and easily understood
  • Leverage additional channels such as events, partners, and webinars to increase  awareness and demand generation conversion efforts for TraceLink solutions
  • Define and deploy product launch programs for new products and platform releases, managing the cross-functional implementation of such programs across TraceLink
  • Conduct competitive and industry analysis to be the expert on TraceLink’s markets and prospects, defining profiles for architypes and personas as needed to help craft effective value proposition messaging and go-to-market programs
  • Drive market research (quantitative/qualitative) to analyze and optimize the effectiveness of product marketing programs and related messaging
  • Act as a subject matter expert on defined solutions both internally to TraceLink and publicly to the market
  • Ensure brand consistency across marketing messaging

Skills and Experience

  • 5+  years product marketing experience preferably business-to-business technology or enterprise software marketing
  • Background in pharmaceutical or healthcare sector marketing a plus
  • Powerful communication skills, both written and verbal, with a noted ability to succinctly describe complicated solutions through clearly understood and motivating thoughts and images
  • Highly motivated, business focused, and flexible – demonstrating abilities to execute on comprehensive plans and show results with attention to detail
  • Strong teams skills with demonstrated enthusiasm and ability to work in highly cross-functional, globally diverse organizations
  • Self-starter who can act independently and drive programs from conception to implementation with minimal oversight while supporting team and organizational goals.
  • Experience developing and deploying solutions to an international audience and market is highly valued
  • Strong command of the English language; fluency in French, German, Spanish or Italian is a plus
  • Ability to travel on an infrequent basis if needed (10%).
  • BA/MS degree; MBA preferred

If you’re looking to join an exciting, fast-moving company that is at the center of revolutionizing the supply chain for the Life Sciences industry, TraceLink wants to talk to you.

Category: Marketing

See What It's Like To Work Here

TraceLink is the world’s largest track and trace network for connecting the Life Sciences supply chain and eliminating counterfeit drugs from the marketplace.

60 day posting for only $99

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