Job Post

Marketing Operations Specialist
100 Summer St 13th Floor
Boston, MA 02110


The Marketing Operations Specialist plays a key role in Marketing and Sales success by ensuring high quality leads reach our sales force.  S/he will work alongside Marketing Operations team members on maintaining data quality, improving processes, ensuring leads are routed to sales quickly and efficiently, and more.  


Responsibilities include:

  • Using Marketo (marketing automation tool), own the processes for lead management ensuring lead delivery to sales team
  • Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, webcast, nurturing and other digital programs
  • Work collaboratively with Marketing Operations and Business Intelligence teams to identify inefficient processes and apply automation technology and best practices to solve them
  • Provide expertise to improve Marketing data quality (including data append and deduplication) through systematic database cleansing, leveraging data collection best practices and vendor engagements.  
  • Propose improvements to Marketing and Sales processes to drive speed and efficiency in systems.
  • Track Marketing budget line items and review monthly marketing spend with Finance and Marketing teams.

Requirements/Skills Needed:

  • Familiarity and experience with integrated CRM (Netsuite, com) and marketing automation solutions (Marketo, Eloqua, Silverpop, etc)
  • Detail oriented; enjoys working with data, new technology and using them to solve complex business issues
  • Proven problem solving skills
  • Works well independently
  • Skilled with Microsoft Excel, PowerPoint and Word
  • Prior success in taking ownership of projects from start to finish, including proactively communicating with management
  • Adaptable and comfortable with a fast paced work environment, works well under deadlines


Category: Marketing

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