Marketing Manager

To Apply: press@dataxu.com

Date Posted: Saturday February 20, 2010

Company: DataXu

Location: Boston, MA

The Marketing Manager will play a key role in establishing and managing DataXu's market presence and generating new business leads for sales. The Marketing Manager will develop programs and practices to drive revenue, promote thought leadership, and establish competitive advantages in the marketplace. Candidates should have a solid foundation in both online and offline marketing and be able to contribute to a range of projects with strong writing, design, and analytical abilities. Direct public relations experience is strongly preferred. The ideal candidate will be a business-savvy, creative thinker with a great sense of humor and positive attitude.

Responsibilities:

• Develop, manage, and analyze outbound e-mail campaigns and other lead generation initiatives.

• Manage the content, design, and updates of DataXu's sales presentations.
• Establish and manage company's client communication program.
• Support social media marketing efforts and identify new opportunities to leverage social media channels.
• Evaluate industry conference opportunities and manage DataXu participation.
• Monitor and distribute industry research and competitive intelligence.
• Provide support to other DataXu marketing initiatives, as needed.

Requirements:

• Minimum 5 years of experience in a marketing or public relations role.
• Experience in a start-up or entrepreneurial environment is highly desirable, as well as knowledge of digital media, emerging technology, and/or online advertising.
• Outstanding writing and communication skills.
• Experience managing lead generation programs.
• Proven expertise with PowerPoint and its advanced capabilities.
• Strong eye for design required, direct experience with graphic and/or web design preferred.
• Photoshop, Illustrator, InDesign skills a plus.
• Entrepreneurial spirit, intelligence, integrity, and desire to continually identify new opportunities and solutions to make DataXu a better company.
• Must thrive in a fast-paced, dynamic environment, and adapt readily to change.
• BA/BS degree

To apply for this position, please send your resume and a cover letter to: press@dataxu.com.