Individual Contributor: Sales and Channel Marketing
Friday May 18, 2012
ProvePeopleWrong is a start-up brand that embodies an idea; the idea
that hard work and determination overcome all obstacles in one's path to
success. Founded by four people who have
lived this message of defying the odds, the company sells merchandise with the
PPW emblem to consumers who wish to carry with them a reminder and identify
themselves with the idea that success is a choice.
is an exciting time for the company as we are bringing a line of lifestyle and
active wear garments to the marketplace where we see a tremendous growth
potential. To support this effort, the company has recently signed an
endorsement agreement with the Boston Bruin’s Stanley Cup MVP goalie, Tim
are looking for a seasoned Individual Contributor or former marketing manager
to develop and execute sales and channel marketing strategies who will thrive
in a fast-growing garment sales environment.
to the co-CEOs, the Sales and Channel Marketing employee will drive new
business lead growth and drive consumer sales to the PPW website. S/he will
also drive demand from new sales channels and contribute to existing marketing
- Develop and execute marketing
programs that will drive sales to the PPW website that include programs with
well known athletes, sports teams, well know non athletic figures and other
candidates for Prove People Wrong story line.
- Manage, coach and mentor a
Marketing Intern and/or a Social Media Intern.
- Create campaigns using
marketing automation software to generate sufficient qualification-ready leads
each month to reach monthly pipeline creation targets.
- Develop and execute a website
strategy to maximize lead engagement and sales conversion through the Prove
People Wrong website
- Drive our digital and direct
response advertising initiatives (media and messaging)
- Develop, manage, implement and
measure message /campaign programs
- Troubleshoot and manage the
systems required for lead acquisition and nurturing
- Work directly with partners to
design and execute innovative joint programs that engage partners’ customers
and drive new business
- Manage the growth of
provepeoplewrong.com website, including site navigation and development to
increase user engagement. Includes PPW social online partner portals.
- Collaborate with all company
constitutes on partner program development, tracking and reporting of goals and
objectives, forecasts, key metrics and definitions of success.
- Searching and executing for opportunities in Gorilla marketing events
(i.e. Boston Marathon)
- Bachelors’ degree or equivalent
- 6+ years of successful
experience in acquisition marketing, with an emphasis on digital and/or inbound
- 1+ years of partner
- 1+ year hands-on experience
using a marketing automation platform to drive lead nurturing programs
- Prior channel marketing
experience in a consumer environment, preferably garments sold on line.
- Ability to plan and execute
e-mail marketing strategies and all forms of social media campaigns preferred
- Prior experience developing and
using thought leadership content to drive acquisition marketing
- Demonstrated highly-developed
communication skills, verbal and written
- Analytical, curious and a
strong mix of left and right brain, and a passion for data driven marketing
- Proven track record of success
in driving measured Marketing programs and tracking
- Solid organizational skills and
ability to meet tight deadlines in an environment of competing priorities
- Experience analyzing and
reporting on campaign effectiveness
- Strategic thinker with hands on
experience and solid attention to detail
- Entrepreneurial spirit coupled
with an intellectual curiosity and drive.
Candidates will be required to pass criminal background and credit
checks before hiring, as well as periodically thereafter and must have
permanent U.S. work authorization to be considered.