Individual Contributor: Sales and Channel Marketing

Friday May 18, 2012

Job Summary:

ProvePeopleWrong is a start-up brand that embodies an idea; the idea that hard work and determination overcome all obstacles in one's path to success.  Founded by four people who have lived this message of defying the odds, the company sells merchandise with the PPW emblem to consumers who wish to carry with them a reminder and identify themselves with the idea that success is a choice.   

This is an exciting time for the company as we are bringing a line of lifestyle and active wear garments to the marketplace where we see a tremendous growth potential. To support this effort, the company has recently signed an endorsement agreement with the Boston Bruin’s Stanley Cup MVP goalie, Tim Thomas.

We are looking for a seasoned Individual Contributor or former marketing manager to develop and execute sales and channel marketing strategies who will thrive in a fast-growing garment sales environment.

Reporting to the co-CEOs, the Sales and Channel Marketing employee will drive new business lead growth and drive consumer sales to the PPW website. S/he will also drive demand from new sales channels and contribute to existing marketing relationships.

Responsibilities:

• Develop and execute marketing programs that will drive sales to the PPW website that include programs with well known athletes, sports teams, well know non athletic figures and other candidates for Prove People Wrong story line.
• Manage, coach and mentor a Marketing Intern and/or a Social Media Intern.
• Create campaigns using marketing automation software to generate sufficient qualification-ready leads each month to reach monthly pipeline creation targets.
• Develop and execute a website strategy to maximize lead engagement and sales conversion through the Prove People Wrong website
• Drive our digital and direct response advertising initiatives (media and messaging)
• Develop, manage, implement and measure message /campaign programs
• Troubleshoot and manage the systems required for lead acquisition and nurturing
• Work directly with partners to design and execute innovative joint programs that engage partners’ customers and drive new business
• Manage the growth of provepeoplewrong.com website, including site navigation and development to increase user engagement. Includes PPW social online partner portals.
• Collaborate with all company constitutes on partner program development, tracking and reporting of goals and objectives, forecasts, key metrics and definitions of success.
• Searching and executing  for opportunities in Gorilla marketing events (i.e. Boston Marathon)

Minimum Requirements:

• Bachelors’ degree or equivalent
• 6+ years of successful experience in acquisition marketing, with an emphasis on digital and/or inbound marketing
• 1+ years of partner marketing/channel experience
• 1+ year hands-on experience using a marketing automation platform to drive lead nurturing programs
• Prior channel marketing experience in a consumer environment, preferably garments sold on line.
• Ability to plan and execute e-mail marketing strategies and all forms of social media campaigns preferred
• Prior experience developing and using thought leadership content to drive acquisition marketing
• Demonstrated highly-developed communication skills, verbal and written
• Analytical, curious and a strong mix of left and right brain, and a passion for data driven marketing
• Proven track record of success in driving measured Marketing programs and tracking
• Solid organizational skills and ability to meet tight deadlines in an environment of competing priorities
• Experience analyzing and reporting on campaign effectiveness
• Strategic thinker with hands on experience and solid attention to detail
• Entrepreneurial spirit coupled with an intellectual curiosity and drive.

Candidates will be required to pass criminal background and credit checks before hiring, as well as periodically thereafter and must have permanent U.S. work authorization to be considered.