Director of Marketing

To Apply: DirectorofMarketing610@bzzagent.com

Date Posted: Monday August 09, 2010

Company: BzzAgent

Location: Boston, MA

COMPANY

BzzAgent activates and sustains influential, brand-relevant dialogues offline and across social media.  Our 650,000+ consumer volunteers have participated in more than 1,000 word-of-mouth campaigns for many of the world’s most recognized brands, including Philips, Procter & Gamble, Kraft, Colgate, Focus Films, L’Oreal and many others. Our trend-setting business has earned the attention of The New York Times, The Economist, The BBC, CBS News and National Public Radio.  For more information on the company, visit www.bzzagent.com.

POSITION

The Director of Marketing will oversee the development of sales-oriented collateral and lead generation, and will provide leadership and coordination of company marketing functions, including development of strategies, execution of marketing programs and monitoring and analysis of activity against goals.

RESPONSIBILITIES

The Director of Marketing duties will include the following responsibilities:

•    Direct and coordinate company marketing function.
•    Architect and implement digital marketing programs associated with driving key business goals, including:  lead
     generation, awareness, loyalty and satisfaction.
•    Develop customer-centric best-practices for digital user engagement.
•    Direct and oversee the company marketing function to identify and develop new customers for products and services.
•    Research and develop strategies and plans which identify marketing opportunities, direct marketing and new project
     development.
•    Analyze and evaluate the effectiveness of sales, methods, costs and results.
•    Plan and coordinate public relations and community outreach.
•    Participate in the development of new project proposals.
•    Supervise the planning and development of company marketing and communications materials.
•    Supervise the preparation, issuance, and delivery of sales materials, exhibits and promotion programs.
•    Other duties as assigned.

QUALIFICATIONS

Ideal candidates will demonstrate successful experience with the responsibilities detailed above, and will possess many if not all of the following important traits:

•    5+ years experience in digital marketing & integrated marketing programs for a marketing or social media organization.
•    Incredible writing skills for case studies, press releases and white papers.  Must be a freak about formatting, visual design
     and being consistent and typo-free.  
•    Strong eye for visual presentations (sales deck, speeches, ad layout).
•    Must be able to work independently, handle multiple projects in a fast-paced environment, and negotiate and
     collaborate effectively at an advanced level.
•    Self-motivated, directed person; ability to build strong, lasting business relationships; ability to understand the customer
     and market trends.
•    Strong integrated marketing communications and management skills including agency management, research, analysis
     and strategy.
•    Illustrated success in illustrating return on marketing investment with limited marketing budgets.
•    BA/BS degree required; relevant advanced degree is preferred.

COMPENSATION
 
Compensation for this position will be competitive and commensurate with skills and experience; compensation will include base salary, bonus opportunities, the possibility of earned stock options, paid vacation, health, dental, 401(k) and many other perks!
 
HOW TO APPLY  
 
Please visit our website at www.bzzagent.com and click on Careers, or e-mail your Word or PDF-formatted resume to DirectorofMarketing610@bzzagent.com.  No recruiters, please, and no phone calls, fax or e-mail inquiries.  Regrettably, only candidates selected for next steps will be contacted.  Equal opportunity employer.