Job Post

Director of Customer Insights
CarGurus
2 Canal Park, 4th Floor
Cambridge, MA 02141

We’re looking for an entrepreneurial Director of Customer Insights to join our Consumer Marketing team.  This is a unique opportunity to make a significant impact on the multi-trillion dollar automotive industry by extending our insights regarding customer wants and needs in the automotive space and translating those insights into actionable recommendations. This is a highly collaborative role that will have an opportunity to support and influence our marketing and product strategies. 

Responsibilities:

  • Launch and manage a robust voice of the customer program, including NPS surveying, regular usability testing, concept testing and other insights gathering in partnership with product management and marketing
  • Develop rich profiles of and insights regarding the CarGurus consumer and key consumer segments to support the development of marketing and product development strategies
  • Lead ongoing monitoring of brand health metrics
  • Partner with internal stakeholders to develop actionable consumer insights to support the consumer insights needs of our PR, ad sales and dealer marketing teams.
  • Partner with internal stakeholders to match research objectives to the right data gathering strategies
  • Monitor and distribute third party research insights relevant to our audience 

Qualifications:

  • Bachelor’s degree from a top school required
  • 7+ years of experience in market research/related fields working in a fast-paced, dynamic environment
  • A drive to understand consumer behavior, wants and needs and to translate research findings into actionable insights and recommendations
  • Expertise in a variety of consumer insights gathering approaches spanning quantitative and qualitative methods (surveying, usability testing, focus groups, 1-1 interviewing, website and customer data mining)
  • Excellent analytical skills, quantitative and qualitative
  • Excellent communication skills
  • Strong judgement to determine what can be accomplished through scrappy, hands-on efforts and where outside expertise should be leveraged
  • A team player with a highly collaborative mindset
  • The appetite and tenacity to roll up your sleeves and build an insights program from the ground up
  • Multi-national experience a plus
Category: Marketing

See What It's Like To Work Here

At CarGurus, we know a transparent car shopping experience is better for shoppers and sellers alike. We innovate to deliver on that promise. 

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