Director of Business Development

Friday February 15, 2013

Remote Office, NYC Area

Adelphic lives at the nexus of mobile, big data and cloud computing.

Adelphic connects brands to people in meaningful ways in mobile.  Our technology solution is designed to optimize for user engagement and ROI and to overcome the challenges directly related to the lack of persistent ID in mobile.  Our objective is to make mobile a primary marketing channel, by consistently delivering industry standard advertising accountability.

For media owners, brands and agencies, Adelphic is the only reliable, safe and scalable way to meaningfully connect the world's best brands to the real people who buy them.

Adelphic offers our employees a chance to change the mobile industry by resolving today’s data limitations. 

Position Description

The Director, Business Development will be asked to identify, prospect and close strategic publisher partnerships.  Working remotely out of New York, this individual will work with the rest of the Adelphic Mobile team in executing on key company strategies, developing new initiatives to promote growth and collaborating with all departments to promote a highly motivated culture.


  • Identify and lead business development initiatives that are aligned with the company’s overall strategy
  • Develop a strong pipeline of strategic publishers
  • Manage and lead others on the business development team
  • Contract Negotiation with senior level executives
  • Collaborate on ideas across all departments to develop and implement process as needed
  • Key contributor to the Business Development team
  • Focus on premium publisher relationships, looking to prospect new publishers and grow current partnerships
  • Forecast revenue and inventory growth for your territory, while initiating goals that will continue to help the company grow
  • Excellent time management and organizational skills
  • Maintain a positive and proactive view regarding all projects and accounts, while being seen as both approachable and flexible by other members of the Adelphic team


  • 5-7 years of business development and/or supply side experience
  • Strong mobile background
  • Experience in a start-up or early stage environment
  • Strong mobile publisher rolodex with the ability to build key executive level relationships
  • Successful track record identifying new opportunities
  • Excellent Communication and Presentation skills
  • Proven history of meeting and exceeding quarterly performance goals
  • Strong leadership skills and experience in managing other team members
  • Proven track record of delivering revenue and business development targets
  • Proficient in working with CRM tools
  • BA/BS degree; MBA or advanced degreed a plus
  • Ability to travel as needed

The HR Stuff:

  • Adelphic is an equal opportunity employer
  • We offer employees competitive compensation packages including equity
  • Benefits include heath, dental, life insurance, and 401K

Founded in 2011 by Changfeng Wang and Jennifer Lum, successful entrepreneurs behind Quattro Wireless (acquired by Apple) and EnPocket (acquired by Nokia), Adelphic is based in Waltham, MA.  Our lead investors include Matrix Partners and Google Ventures ($10M Series A closed in 2012).