Digital Marketing Specialist: Paid Marketing Channels
Rapid7 is seeking a marketing specialist to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external and online acquisition marketing, managing the strategy, execution, and optimization across channels.
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, A/B testing tools, and marketing analytics reports.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
- BA/BS or equivalent working experience and 2-4 years of relevant experience.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Reddit, and more).
- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
- Experience handling marketing budgets and forecasting/reporting results.