mabl: Marketing Demand Generation Lead
101 Arch St
Boston, MA 02110

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Demand Generation Lead

Boston, MA - Marketing - Full-Time

 

mabl is a well-funded technology company that is revolutionizing the test automation industry. Here at mabl, we believe the software testing market isn’t about tests passing or failing, it's about quality intelligence and it’s ripe for disruption.  We are building a platform that enables users to implement a scalable testing strategy in every phase of the development process helping them improve the quality of their applications. Our customers include leaders in their industries such as Kayak, Charles Schwab, jetBlue, and many others.  

 

Why we need you: 

Since launching our product to market last year, we’ve been focused on a content-first marketing strategy.  Now, as we scale our business, focused on enterprise, we’re looking to add expertise in demand generation to help build awareness, interest, and selection of mabl.  This is a unique opportunity to join a stellar marketing team of experts and bring your experience in building a demand gen engine to help this high growth tech company reach its potential.  

 

What you’ll do:

  • Own strategy, spend and execution for all paid marketing acquisition programs driving demand for mabl solutions.

  • Analyze and optimize program outcomes in detail, draw insights and present results clearly to facilitate sound decision making and next steps.

  • Work closely with revenue operations in managing and optimizing the marketing technology stack (e.g. marketing automation, attribution, reporting tools, etc.).

  • Develop and manage scoring model based on data analysis of behavior throughout the lead lifecycle including the website, content, product, and sales engagement.

  • Lead the team’s efforts to optimize conversion across channels including initiating A/B tests, analyzing results and implementing improved tactics.

  • Work closely with the sales team to optimize lead pursuit with the goal of driving pipeline growth and customer acquisition. 

 

What you’ll bring to the table:

  • Bachelor's degree with a minimum 7 years of marketing demand gen or customer acquisition experience.

  • Excellent written, oral, and cross-functional communication skills.

  • Confidence in leading the organization in building a demand gen engine.

  • Proven curiosity for quantitative data analysis for measuring program effectiveness.

  • Hands-on experience with marketing automation and other marketing tools is preferred.

  • Experience marketing SaaS solutions to a technical audience is a plus.

Full-time

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