Upserve: Marketing Campaign Manager

About the Role:
Upserve is looking for a Campaign Manager to join its growing Marketing team. Reporting to the Senior Director of Demand Generation this position will be responsible for creation, execution, tracking and optimization of our integrated demand generation campaigns. If you are an inquisitive data driven marketer that thrives in a fast paced environment and are unafraid to learn and grow quickly, this role may be a great fit for you.

- Build, execute, and track campaigns which drive leads for Upserve and its product portfolio
-Gather and analyze campaign performance to determine success, help set future KPIs and continually optimize messaging and channels
-Collaborate with internal stakeholders to create segmented audiences and robust campaigns through a combination of efforts that help to deliver a solid prospective customer experience, and ultimately generate purchase interest
-Take ownership of all direct response campaigns including but not limited to digital, OOH, affiliates and print channels
-Collaborate with creative, web development, search marketing and email marketing teams to optimize campaign performance
-Develop optimization strategies both on a campaign-by-campaign basis and on channel basis to maximize volume and efficiency of lead generation
-Perform quality assurance and regular reporting for all campaigns. Manage and optimize campaign performance daily.
-Communicate clearly and regularly with cross-functional teams including sales
-Assist Marketing team with requested tasks

Required Skills & Experience:
-Bachelors degree preferably in Business, Marketing or related field
-Prior experience in developing and executing highly successful marketing programs
-Knowledge of marketing & campaign reporting, dashboards and KPIs
-Strong understanding of Social Media advertising, conversion optimization, marketing automation tools like Marketo, Hubspot, Pardot, and CRM like Salesforce
-Extremely strong communication skills, especially business writing
-Be a master of tactics; but, also enjoy creatively identifying opportunities to uplevel marketing
-Knowledge or understanding of SasS products and hospitality industry is a plus
-Experience managing affiliates and partner relationships is a plus
-Desire to continually learn and improve.
-Passion for taking risks, improving processes, and making data-driven decisions
-Analytical with experience using data for A/B testing, segmentation and personalization
-Excellent written, verbal and interpersonal skills

About Upserve:
Upserve is the magic ingredient that helps restaurateurs thrive by putting everything they need in one place. We are a leading restaurant management platform with a cloud-based Point of Sale (POS) system, data and analytics, inventory management and payments processing for small to midsize restaurants. Thousands of restaurants use Upserve to manage relationships with more than 57 million active diners, process over $12 billion in annual sales, and to serve over 36 million meals per month. Being a part of the Upserve team brings a plethora of amazing benefits and here are a few:

-Well invest in your career. Upserve is growing quickly, and well give you the opportunity to do the same. Through our internal learning and development resources and our partnership with Vista Equity Partners, youll have access to a number of professional development opportunities so that you can keep up with the companys evolving needs. We care about your wellbeing.

-We offer a very robust medical and dental insurance coverage plan, offer tax savings plans for retirement and dependent care, subsidize your transportation costs, offer a generous and inclusive parental leave, and provide catered lunches/meal allowances.

-We offer competitive compensation packages. Our people matter! We dont ignore the role that compensation has on motivation and performance so we strive to equitably compensate our people.

-Weve created an inclusive environment where everyone can thrive. Our customers are a diverse group, so were building a team that is too. Through our various D&I recruitment partnerships, intramural sports, quarterly engagement and feedback surveys, and more. Were building an organization that provides our employees with the emotional and physical space to bring their best selves to work.

Want to know what its like to work at Upserve? Check out our Instagram, Inside Upserve.

Upserve is proud to be an Equal Opportunity Employer. We strive to have a team that is as diverse as the industry we serve. We partner with a number of local organizations working to improve access to the tech industry for underrepresented groups. All qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.


Employee Testimonials

Software Engineer

If you could describe working at Upserve in three words, what would they be?

  1. Supportive.
  2. Catalyst.
  3. Progressive.

Building on that a little more, why did you decide to work at Upserve?

The team at Upserve is very experienced and I’m at the point in my career where I’m trying to absorb as much as possible from the people I surround myself with in my career. I don’t want to be the smartest person in the room. Even if it’s overwhelming being in a meeting with tons of people with Masters and PhDs, they push you to go a lot faster and learn a lot faster. Sometimes it feels impossible to keep up, then you realize they’re just people who were in your shoes at one point. It’s easy to assume programmers are superhuman beings, but they’re just like everybody else, they’re a bit weird, but I like that.

You mentioned how important it is to surround yourself with people who push you, can you talk a bit more about the culture here at Upserve?

The people are thoughtful, very human and real. They respect that we’re people with lives and that we want to bring our A game but we’re also human and have good days and bad days. I feel really appreciated here, like people listen to me. I feel like they care about my growth as a person and keeping me engaged. I think they go out of their way to make my life easy, to get out of my way and let me do my job. They value that I (and everyone on the team) have a unique opinion and has something to contribute. Plus, I love that they support a lot of the initiatives with women.