HealthEdge: Marketing Campaign Manager
30 Corporate Drive
Burlington, MA 01803

Employee Testimonials


Marketing Campaign Manager

We are looking for an experienced, creative, and results-driven marketing professional with a diverse marketing background to support a content-driven demand generation team.

Who you are:

You are the "quarterback" of all digital marketing campaigns for demand generation who understands all the different aspects of digital marketing. You will be a highly visible contributor who will manage the creation of marketing content for campaigns that generate and nurture leads. The ideal candidate is a creative, critical thinker with a proven track record in campaign management, email marketing, content marketing, digital advertising and multi-channel demand generation campaigns. You are a strong project manager who can both plan and execute effectively. In this role, you will execute integrated campaigns to scale our marketing reach and partner with our sales team to propel pipeline growth while driving programs to expand our footprint with existing customers.

What you will do:

  • Work collaboratively to develop the annual and quarterly campaign plan, refine messaging based on prioritized target audiences, and outline the programs required to achieve goals and drive the business forward.
  • Develop end-to-end campaigns and programs from ideation to execution by managing an activity calendar, writing campaign emails, and managing content distribution aligned to campaign themes. Channels include email marketing, webinars, industry events, content syndication, podcasts, social media and SEO and SEM.
  • Drive the creation and management of marketing content including eBooks, white papers, surveys, videos, webinars, infographics, product and service collateral and blogs while collaborating with product marketing on content as needed.
  • Create campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, etc.
  • Develop and execute campaign plans designed to promote and generate new leads for add-on and optimization offerings to existing HealthEdge customers using relevant channels and assets.
  • Working in tandem with our marketing operations manager, analyze campaign results in detail, draw insights, and make data-based adjustments to improve performance and key learnings.
  • Bring those insights to the marketing team in the form of dashboards and/or KPIs to inform everyone how campaigns are being measured against success.
  • Align with the corporate communications/social media team to drive and time campaigns appropriately for an integrated approach.
    • Establish email nurture campaigns to introduce and help qualify new and existing leads.
  • Partner closely with the marketing and sales teams to establish and maintain scalable processes to ensure best practices in campaign and lead management while strengthening and accelerating pipelines for new customer acquisition.
  • Manage end to end webinar programs and work collaboratively to develop content, promotional messages, event logistics and analysis.
  • Work with director of business development and marketing operations manager to develop account- based marketing initiatives to shorten the sales cycle.
  • Collaborate with marketing operations manager to monitor and refine lead scoring, and maintain and optimize lead enrichment, normalization and segmentation.


What you bring:

  • Proven experience creating, deploying and activating multi-faceted, integrated campaigns simultaneously while driving business results and delivering best-in-class customer experiences. This role requires a creative and analytical thinker who can analyze and interpret data while providing creative solutions to address gaps and identify areas of opportunity.
  • 5 years of experience developing and executing multi-touch, integrated marketing programs in a high-growth enterprise software company. Ability to work with the Sales Development team and Sales organization to articulate campaigns, audience segmentation, messaging, and follow-up activities.
  • You are a master of tactics but also enjoy creatively identifying opportunities to up-level marketing activities from innovative campaigns to high-impact communications.
  • Proven experience juggling and prioritizing key tasks while keeping a focus on the strategic goals of the business and team.
  • Rich experience in Marketing analytics with a strong understanding of the full range of online marketing channels, how they work, how they can be integrated, and how to evaluate them.
  • An understanding of complex buying/selling processes involving multiple decision-makers for software and services purchases
  • Familiarity with marketing & campaign reporting, dashboards and KPIs
  • Thrives in fast-paced, rapidly changing environments. Strong interpersonal skills and the ability to earn trust and respect from sales management and peers.
  • Strong understanding of marketing automation tools including Marketo, Hubspot, and/or Pardot, specifically the lead scoring aspects of such tools.
  • Healthcare experience preferred.
  • BA/BS preferably in Business, Marketing, or related field required.



Employee Testimonials

Lynne Hollinsworth
Manager, Configuration Center of Excellence

"Having spent many years leading Operations departments for various health plans, I joined HealthEdge because of the opportunity to use my background and expertise in an independent contributor role. I was impressed by the Company’s modern and practical approach to administering a core administration system. I am extremely glad to have shifted my career focus, and the employee focused culture, forward thinking, and spirit of teamwork are the qualities I enjoy most about working at HealthEdge."- Lynne, Manager, Configuration Center of Excellence

Adam Kacenjar
Program Director, Clinical Solutions

"I joined HealthEdge in the early startup days and thrived on the creative chaos and opportunities. While the company has grown significantly over the past 15 years, I appreciate the changing pace - issues of scaling, performance, mastering quality - these are the challenges where we are focused."- Adam Kacenjar

Dannette Coleman
EVP, Business Development

"HealthEdge is not just a software company, we are a solutions company, partnering with our customers to drive forward their business strategies using our products and services." - Dannette, EVP, Business Development

Kelly Donovan

"I am lucky to be on a team that consistently works together, has each other’s backs and enjoys each other’s company! We are able to provide flexibility to team members as needed without diminishing our quality of work." -Kelly, Controller

Melissa O'Dowd
Senior Director, Product Marketing

“There’s so much innovation happening within our walls, new ideas coming into the organization, and a culture that embraces trying new things and continuously improving existing processes. Our start-up type culture within a big company makes it a vibrant place to work.”- Melissa O'Dowd, Senior Director, Product Marketing

Simon Levin
Technical Director

"I work at HealthEdge because it always presents me with new challenges which require professional and personal growth, and such growth is always rewarded by HealthEdge with career advancements and job satisfaction." -Simon, Technical Director

Sarah Clark
VP, Continuous Improvement

“I like working at HealthEdge because I am part of a team that knows how to collaborate, focus on value and continuously improve. I choose HealthEdge because our technology is changing the healthcare industry for the better.” -Sarah, VP, Continuous Improvement

Gail Caldera
Technical Writer

"I love working at HealthEdge because it is a forward-thinking company with a positive and open culture that supports the well-being of the people while providing innovative products that are invaluable. The culture promotes collaboration, teamwork and open communication. Everyone here counts, everyone is heard, and everyone supports eachother to grow and succeed." - Gail, Technical Writer

Marvin Matthews
VP, Project Management and PMO

"I joined HealthEdge to be part of a growing organization that is on a trajectory in becoming the leader in the payer market. The HealthEdge mission and core values were contributing factors for me becoming member of the Professional Services leadership team. As the Leader of the Project Management Team and Project Management Office, I am charged with attaining, retaining, and enabling high performing associates to deliver our next generation solutions to customers in order to support achievement of their strategic business objectives. HealthEdge is vested not only in products and services but talented people, providing an atmosphere of collaboration, innovation, diversity, and fun. Come join my team and be part of this great journey." - Marvin, VP, Project Management and PMO

Dave Paquette
Director, Infrastructure Engineering

"I came to HealthEdge for an unmatched opportunity to further my career in IT with a growing business." -Dave, Director Infrastructure Engineering

Chris Bulkley
VP, Customer Support

"What stands out to me when I'm hiring is a customer-focused drive, a passion for problem solving and a desire to be part of something bigger than themselves." -Chris, VP of Customer Support

Sarang Muralidharan
VP, Solutions Management

“I joined HealthEdge for the opportunity to be part of a growing company that is transforming and modernizing how health plans deliver services to their customers. I am excited to be part of a highly skilled team and look forward to further developing our implementation services and enabling our clients to better compete in the market by taking advantage of the latest tools and features of our products.” -Sarang, VP, Solutions Management

Abe Gutierrez
Technical Account Associate

“HealthEdge's culture is one that makes you feel comfortable to ask questions, where everyone is willing to help” -Abe, Technical Account Associate

Janice Grenda
HR Generalist

"I started at HealthEdge just over 3 years ago as a receptionist and was given chances to learn and grow. I quickly moved into HR where I was given even more opportunities to develop new skills for my career. I love that I am given the chance to use my strengths and overcome my weaknesses too! I am also fortunate to be a part of a great team," - Janice, HR Generalist

Michele Forlenza
Account Executive

“I am really enjoying every aspect of my role and the organization. I love that no matter what you are working on there is no one in the company that isn’t willing to roll up their sleeves and help out. From the top down it really is a team environment.”- Michele Forlenza, Account Executive

Melissa Maulding
Senior Director, Business Consulting Services

"During my interviews, with HE, I experienced the phenomenon that had been described to me. I was excited by the energy of the team/family feeling I experienced. It was very evident that everyone was inspired and dedicated to both the future of the products but also to each other. As well, it was obvious that they were all truly devoted to client success. I knew I wanted to be part of that family and that I wanted to contribute to the overall future success" - Melissa, Senior Director of Business Consulting Services

Danyi Cai
Site Reliability Engineer

“I joined HealthEdge to be part of building a next-generation product in a collaborative environment where innovative ideas are encouraged. I was attracted greatly by the management team and its vision, ambition and approachability.” - Danyi, Site Reliability Engineer

Sandhiya Krishnan
Agile Coach

“As an agile coach, I am glad to be part of a highly skilled team which is open to all the new methods and ideas to make them #1 in the healthcare software market.”- Sandhiya, Agile Coach