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Bluefin Labs raises $6M in funding
February 2, 2011: Bluefin Labs unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns. Built upon deep machine learning principles developed from over 15 years of MIT Media Lab research, the company has attracted top academic talent and media and technology business veterans to its leadership. Bluefin recently closed a $6M round of Series-A funding led by Redpoint Ventures and has been growing steadily since its inception in 2008.
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