WPI Venture Forum - Monthly Program

When: Tue January 08, 2013 6:30 pm

Organization: WPI Venture Forum

Location: WPI, Campus Center, 3rd Floor, Odeum Room, 100 Institue Road, Worcester, MA 01609

Website: http://www.wpiventureforum.org/monthly1813.html

Exit Strategy - A Real Life Story by James Baum, '86

Jim Baum, Symbotic CEO, will be talking about his experiences at Netezza, a Data warehousing company in Marlboro MA, as he led the company through an IPO and then an acquisition by IBM.  While touching upon the mechanics of the deals, the decisions to be made and what the impacts are on the company and its founders will also be discussed. 

Jim Baum leads Symbotic as Chief Executive Officer after coming into the position with over 25 years of leadership experience with fast-growing, high-tech companies and is responsible for setting the strategic direction and overseeing global product development, and commercial and manufacturing operations. As an integral part of the leadership team in his previous role as Chief Operating Officer and then Chief Executive Officer of Netezza, he worked to take the company public in 2007 and the the synergistic integration of IBM and Netezza in 2011.

Prior to Netezza, he served as President and Chief Executive Officer of Endeca. During his five-year tenure, he led Endeca’s rise from an innovative start-up to the leading provider of innovative information access and delivery software solutions to the Global 2000, building the customer base to more than 270. Previously, he served as Executive Vice President and General Manager at Parametric Technology Corporation (PTC).

He holds an M.S. in Engineering from Rensselaer Polytechnic Institute and a B.S. in Engineering from Worcester Polytechnic Institute (WPI).

Case Presentation - Styleocrat - Omari O. McPherson, '08 and Quentin Robinson

Wouldn’t it be great if you walked into a store, saw a product you liked and instantly received a coupon to buy it?

Welcome to Styleocrat, an online community that totally changes how we think about shopping today. It is a shopping companion that allows customers to interact with products like never before and be rewarded for doing it.

A customer walks into a store, sees an awesome product, scans the barcode with their smartphone, and posts it to their profile. As a thank you for sharing, the store and/or brand sends a timed incentive to the customer. Stores and/or brands gain exposure, higher in-store purchase rates, and customers get added incentives to buy a product they want today – everyone wins.