When: Wed June 13, 2012 6:00 pm
Organization: WITI (Women In Technology International)
Location: Nuance Communications, Inc., One Wayside Road, Burlington, Massachusetts 01803
join Ford Motor Company and Nuance Communications, a leader in voice and
language technologies, to explore global trends in social, technological,
economic, environmental and political arenas that shape consumer values,
attitudes and behaviors. Ford and Nuance will highlight why the Ford SYNC and
MyFord Touch voice-enabled in-car systems have been so successful, with Ford
engineers will also provide an overview on some the additional technological
enhancements found on the all-new Escape and Fusion.
The Small Utility segment has a tremendous amount of life going into this decade. Baby boomers are purchasing with a younger and more affluent taste in cars. The Gen Y and Millenials, or “Gillenials” (35 to 45) are looking at the beginning of family formation. When you start taking a look at the intersection, you find a vehicle that will meet the needs of both of these cohorts.
The Ford Escape has become America’s SUV. It is currently the industry sales leader, with over 2 million units on the road today. The all-new 2013 Escape will sustain the nameplate’s popularity, in part, because it is following consumer trends of today and tomorrow.
With seven must-have technologies, including a Lane Keeping System, adaptive cruise control, active park assist and the voice-enabled MyFord Touch® powered by Nuance, the all-new Ford Fusion shows how Ford is delivering features customers truly want and value. The fact that customers can choose from Fusion’s widest-ever portfolio of fuel-efficient powertrains including EcoBoost™, hybrid and plug-in hybrid engines; automatic and manual transmission offerings; and auto start stop technology truly illustrates the ‘Power of Choice’ that Ford is providing its customers.
Registration includes appetizers and beverages, come early and bring your business cards.
For complete details, please visit: http://www.witi.com/boston/meeting.php?id=2671
Event Date and Venue:
This event will be held from 6:00 - 8:00 on Wednesday, June 13, 2012 at:
Nuance Communications, Inc.
One Wayside Road
Burlington, Massachusetts 01803
6:00 – 6:30
6:30 - 6:40 Welcome from WITI
6:40 - 6:50 Nuance introduction
6:50 - 7:00 Ford addresses vehicle trends
7:00 - 7:30 Overview of Ford Technologies by engineers
7:30 - 8:00 Q&A / Networking