WITI - Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

When: Thu January 31, 2013 6:00 pm

Organization: WITI - Boston Regional Network

Location: Microsoft NERD Center, 1 Memorial Drive, Cambridge, MA 02142

Website: http://www.witi.com/boston/meeting.php

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Are you sure what your brand is? Do you know how to leverage it to maximize its potential? In this program, based off the business book Discover Your CEO Brand by Suzanne Bates (McGraw Hill), Bates Communications executive coach Elizabeth Freedman will share some of the secrets of great "brand name" leaders from Steve Jobs and Warren Buffett, to Indra Nooyi and Ursula Burns, and many more.

In this engaging discussion, you'll roll up your sleeves and find out how to:

  • Look at your life through the lens of stories to find one that illustrates one of your "brand" values
  • Translate that story into a powerful "lesson" that touches hearts and minds
  • Map out a personal brand plan - to make a name and raise your profile in your company or industry


As the saying goes, a brand name is more than a word - it's the beginning of a conversation. Whether you're the CEO, a senior leader, or want to be one someday, what's the conversation people are having about you?

Meeting Notes: Appetizers and beverages are provided. If you or your company wishes to host or sponsor an event please ask one of the leadership team members, visit http://www.witi.com/boston