When: Tue December 04, 2012 6:00 pm
Organization: Web Start Women - Boston
Location: Cambridge Innovation Center, 4th Floor, Mandalay Room, Cambridge, MA
SEO. Three little letters that get thrown around a lot in the web business world. If you've ever wondered how you can start seeing your site closer to the top of search engine results, you've probably come across them.
You know what a search engine is and optimization is almost always a good thing, but what does it really mean with regards to your website? And better yet, why should you spend your precious time doing it?
In this class, we'll cover what we've learned from experience about the honest, content-driven way to get your site in the browsers of the users who are looking for it. There are no silver bullets - just clear advice on title tags, meta tags, urls, keywords, site organization, and most importantly, content. It's not a magic potion, just a recipe for reaching your site's best potential; these elements combined won't help you game Google, but they will work with Google to get you closer to where you want to be.