Ultra Light Startups - The future of web advertising

When: Thu September 23, 2010 6:30 pm

Organization: Ultra Light Startups

Location: WorkBar Boston, 711 Atlantic Ave (Lower Level), Boston, MA 02111

Website: http://ultralightstartups.com/boston/the-future-of-web-advertising.html

September Entrepreneurs Forum:

The future of web advertising

Spetember 23, 2010 - 6:30PM at WorkBar Boston

This panel will help you understand where web advertising is heading. Not just what's working now, but what are the important trends and how these trends are changing the game.

• Does web advertising still work?
• Has media convergence fundamentally changed the way advertising works?
• SMBs, Deals & Pay-For-Performance advertising: What's next for Groupon, LivingSocial, and the deal space?
• FaceBook: How do you use 1 billion eyeballs and tons of private data to make money?
• The Old Spice Man: Lessons learned.
• Like a hypodermic needle: will ad targeting really deliver?
• Friends, followers, and social currency: How to successfully seed the social virus.
• Since you can't control the conversation, how do you get people to talk about your products and brand?

Moderator:

• TBD,

Panelists (alphabetic order):

• Marta Kagan, Managing Director US Espresso
• Eran Lobel, CEO/Producer Element Productions
• TBD,
• TBD,