When: Thu February 21, 2013 8:00 am
Location: Eastern Standard
Speaker(s): Luke Peterson, Michael Sattler
In 2010 Mark Zuckerberg said, “If I had to guess, social commerce is next to blow up.”
He was right.
According to Mashable.com: "Social media has changed the way we shop online, and the statistics confirm it. About 81% of consumers receive advice from friends and family relating to a product purchase through a social networking site. And the majority — about 74 % — of consumers rely on social networks to guide their purchases." But the shift from e-commerce to s-commerce has only just begun. Revenues for the social commerce market are expected to reach $30 billion by 2015.
And the difference in approaches vary as widely as one might imagine. What does s-commerce actually mean, and how can you take advantage of it?
Join us for a chance to explore the different flavors of social commerce and the directions it might be going, hosted by Splitzee.com CEO Luke Peterson. Whether you're a retailer wondering how to capture the growing social commerce wave, or a company with an innovative approach to leveraging the power of groups in buying decisions, your voice is welcome. Plus, you get breakfast from the great folks at Eastern Standard.