Social Commerce Breakfast

When: Thu February 21, 2013 8:00 am

Organization: Splitzee

Location: Eastern Standard

Speaker(s): Luke Peterson, Michael Sattler


In 2010 Mark Zuckerberg said, “If I had to guess, social commerce is next to blow up.”

He was right.

According to "Social media has changed the way we shop online, and the statistics confirm it. About 81% of consumers receive advice from friends and family relating to a product purchase through a social networking site. And the majority — about 74 % — of consumers rely on social networks to guide their purchases." But the shift from e-commerce to s-commerce has only just begun. Revenues for the social commerce market are expected to reach $30 billion by 2015.

And the difference in approaches vary as widely as one might imagine. What does s-commerce actually mean, and how can you take advantage of it?

Join us for a chance to explore the different flavors of social commerce and the directions it might be going, hosted by CEO Luke Peterson. Whether you're a retailer wondering how to capture the growing social commerce wave, or a company with an innovative approach to leveraging the power of groups in buying decisions, your voice is welcome. Plus, you get breakfast from the great folks at Eastern Standard.