When: Wed December 12, 2012 7:30 am
Location: Westin Hotel, 70 Third Avenue, Waltham, MA 02451
What happens when you realize that your initial target markets won't pan
out? With a truly innovative product, how can you tell when it is ready to
launch? How do you price your product or service when there isn't anything
like it available in the market? How do you recruit a team that has both
the key relevant skills and start-up company DNA?
Taken all together, how do you keep the plane in the air when you need to
make significant changes or upgrades to the company, product and team along
the way? Using a few successes and a fair number of painful lessons, Tom
will discuss some of these unique challenges. He will use his experience
with several high tech start-up companies to highlight the opportunities and
trade-offs that come with building a business from scratch.