About This Presentation

We've all made fun of SEO at some point in time. While it is often mocked due to the years of shady gimmicks, it shouldn't be ignored completely. Long term SEO success is based on three things: great user experience, front end development best practices and quality content.

In this session you will learn about the good and bad of SEO, learn how to gather SEO requirements from project stakeholders and how to begin implementing SEO success without the need for massive SEO budgets.

About The Speaker

Matthew Crist is a coder who designs. Since he started crafting user experiences he has worked with Rue La La, McLaren, Meredith Publishing, MTV, Putnam Investments and many others. He's written Honest SEO and strives to get companies to put users and content first and search rankings second. In his spare time, he's seeking out decent BBQ in New England and perfecting his own pulled pork formula.