BPMA - Realizing Higher Revenues with Software Pricing - A Workshop

When: Fri January 11, 2013 12:00 pm

Organization: Boston Product Management Association

Location: Bentley University Conference Center, LaCava 305, 175 Forest Ave, Waltham, MA

Speaker(s): Jim Geisman, Founder and Principal of Software Pricing Partners, Inc.

Website: http://www.bostonproducts.org/events/event_details.asp

Led by expert Jim Geisman, Founder and Principal of Software Pricing Partners, Inc.


Realizing higher revenues and profitability from your software offerings means getting your pricing "right enough".

This half-day workshop will help you do just that – while helping you avoid some of the more serious pricing traps. You will learn how best to apply pricing fundamentals to your B2B offering, regardless of how it is hosted, licensed, or the manner in which you charge.

The workshop covers the must-know pricing fundamentals and includes practical (and proven) strategies and tactics than can improve the success of your software-based offering. The content draws on insights  from real-world consulting engagements and industry sources and reflects the latest changes in the industry and economic environment.

The main topics to be covered include:

  • Price versus Pricing
  • Why use a pricing model
  • Price structure vs. pricing details
  • Finding the right way to charge for your product
  • Creating a strategic advantage with packaging
  • Triangulating into the correct price level


In addition to the workshop, the registration fee also includes a 1-hour personal consultation to schedule and discuss your own pricing goals and challenges privately with Jim Giesman.

Fees include a copy of the workshop materials and a mid-afternoon snack. 

$195 for BPMA Premium members
$295 for BPMA Basic and non-members

Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate.
Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.

Special group rates are also available. Please contact Petra Lehman at plehman@bostonproducts.org  for more information.


To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.

About the Presenter:

Jim Geisman, Founder and Principal of Software Pricing Partners, Inc. located in Newton, Massachusetts. The firm helps its B2B technology clients realize greater value from the products they sell and the people that sell them. Software Pricing Partners has worked with clients around the world since its start in 1982. The firm's sharp focus on software and related products is reflected at www.softwarepricing.com.

Jim is a member of the Board of Advisors of the Professional Pricing Society and Co-chair of the SaaS Cluster of the Mass Technology Leadership Council. He is a frequent presenter at various high-tech conferences and industry gatherings including SoftSummit, Softletter's SaaS University, and SaaS Summit. He holds degrees in Electrical Engineering from Tufts and an MBA from Harvard.

The BPMA Practitioner's Workshop Series is sponsored by:

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