When: Thu November 08, 2012 9:00 am
Organization: The Music Business Association
Location: CIC, One Broadway, 14th Floor, Cambridge, MA
On Thursday, November 8, digitalmusic.org will be bringing its popular Music Startup Academy to Boston for the first time in the Academy's two-year history. As the trade association for the digital music industry, digitalmusic.org has developed this program to specifically help entrepreneurs, app developers and music startups break the barriers of entry into the music business. The course is also a great industry primer and networking event for students, artists, and new staffers at music entities. The program aims to teach attendees how to better understand the interactions between labels and publishing, as well as the basics of product licensing and royalty reporting, content acquisition, business development and operations.
Welcome and digitalmusic.org Introduction
9:15 - 10:15 AM
Label and Publishing Basics for Entrepreneurs’
A deeper dive into the economics of the music industry, including performance rights, including understanding the various rights for master recordings and songwriting. We will also go over the various legal issues surrounding music product development.
- Rachel Scarpati, Account Executive, Business Development, Harry Fox Agency
- Christopher Bavitz, Asst. Dir., Harvard University Law School’s Cyberlaw Clinic
10:15 -10:30 AM
10:30 - 11:30 AM
Music Industry Content Acquisition and Business Development
Want Lady Gaga for your music service? A cool product isn’t enough. What are the “dos and don’ts” in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.
- Yi Ping Ho, Sr. Dir. Digital Strategy & Business Development, Warner Music Group
11:30 - 11:45 AM
Join HFA as they explore the challenges of licensing music for today’s digital and mobile business models. Learn how to streamline the licensing process so you can focus on your app development and target market needs.
11:45 AM - 12:45 PM
Lunch sponsored by Mailchimp
12:45 - 1:45 PM
Getting Under The Hood: Music Operations For CTOs and Developers
Once a deal is done on the legal side, technical teams need to work out content delivery and royalty reporting mechanisms. This course will discuss industry XML standards for content delivery, and royalty reporting, metadata, best practices, and troubleshooting.
- Josh Builder, CTO, The Orchard
- Darryl Ballantyne, Founder & CEO, LyricFind
1:45 - 2 PM