Motivatability: Driving the Clicks That Lie Beyond Usability
When: Thu November 08, 2012 8:30 am
Organization: OHO Interactive
Location: Microsoft NERD, One Memorial Drive, Cambridge, MA 02142
Website: http://motivatability.eventbrite.com/
It’s no longer enough to create great looking sites and apps that are
merely easy to use. They must also inspire your users, whether they be
customers, partners, or employees, to take the specific, predetermined
actions that support, and in many ways drive, your business. After all,
if your site or app isn’t driving your business forward, it’s a waste of
money. Today, your site’s visitors should be able to find things easily
(measured by its usability) all while enjoying the experience (thanks to
“lovability”). But the true metric for success is “Motivatability” -
the question of whether your users will “do” what you want them to do.
It is this notion, that those of us in the web space are living in a
post-usability era and need to evolve our practices, that our
presentation, Motivatability - Driving the Clicks That Lie Beyond Usability, is all about. Intended for everyone from marketers and web product managers to
UX/UI professionals, this unique talk for World Usability Day 2012 will
expose lessons learned using a number of real case studies all while
providing ground-breaking best practices for evolving your approach to
your site’s most valuable asset: its Motivatability. At This Event You'll Learn How To: *Breakfast will be served at this World Usability Day event.A World Usability Day Event
Kick Off WUD 2012 and See How Usability Research is Changing