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When: Tue March 23, 2010 8:30 am
Organization: Enterprise Center - Salem State College
Location: The Enterprise Center at Salem State College, 121 Loring Ave, Salem, MA 01970
Speaker(s): Heather Sears (President of Mobile Synergies)
The mobile phone has become one of the most social, intelligent and personal devices. With over 270 million mobile phone subscribers in the US and growing, mobile marketing is the next big trend in marketing. Learn how to use mobile marketing to acquire customers, increase sales, improve customer satisfaction and build loyalty. Tactics include SMS (text) campaigns, mobile applications (e.g., iPhone, BlackBerry apps), mobile web advertising and many more sophisticated technologies.