When: Wed February 27, 2013 6:00 pm
Organization: Massachusetts Innovation & Technology Exchange
Location: Harvard Innovation Lab, Batten Hall, 125 Western Ave, Allston, MA
MITX Up is a marketing mentorship program that matches pre-screened startups to marketing and communications mentors to help entrepreneurs be successful in telling their story, marketing their business and generally, “shouting louder and prouder.”
What is MITX Up?
MITX works with local accelerator programs to identify the most cutting-edge and innovative start-up companies, ranging in focuses from energy tech to high tech, life sciences to social impact and fashion to youth/college media. We connect these startups to our amazing network of MITX marketing experts through "marketing hackathons."
At these marketing hackathons, teams of marketers are matched with start-ups in two hour sessions, where the marketers are tasked with providing real time strategic and tactical marketing/communications/biz dev-related ideas that address specific areas of need identified by the entrepreneurs.