MITX - The Keys to Brand Transformation: Learn From Local Success Stories

When: Wed September 29, 2010 8:30 am

Organization: MITX

Location: DLA Piper, 33 Arch Street, Boston, MA

Website: http://www.mitx.org/events/2344.cfm

The Keys to Brand Transformation: Learn From Local Success Stories

Featured Speaker: Sam Hammar - Communications Strategist, City of Boston's Innovation District

With the impact of social media, the emergence of the millennial generation and the unique challenges of online measurement, successfully transforming a brand today is more complicated than ever before.   

Join MITX at this roundtable to examine and discuss the effect that transforming your brand can have on your company and your customers - and more importantly, how to rebrand successfully.  Learn from local experts who turned their business strategies into successful brand strategies as they answer questions such as: 

• Why a brand transformation was necessary?
• How the rebrand processed ensured that the brand seemed new and relevant and was worth the audience's attention? 
• How the impact of social media and millennial generation was addressed?
• How is success being measured?