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When: Tue November 17, 2009 6:30 pm
Organization: MIT Enterprise Forum
Location: MIT Buidling E51-145
Speaker(s): Chuck Goldman (CEO, Apperian), Seth Priebatsch (CEO, SCVNGR), Jaime Thompson (President, Pongr), Jack Kelly (CEO, Adva Mobile)
Following our spirited September session on Mobile Application Stores from the developer's perspective, we tackle the marketing challenges that the stores present. What application categories have the most potential? What are sustainable business models? What tactics can be used to crack the"discoverability problem" and drive users to adopt your application? We'll explore some of the levers that can be used including favorable reviews and recommendations, store search optimization, social media techniques, and "traditional" PR and promotion. We'll also discuss the art and science of application pricing: price points, advertising-supported revenue models, lite and time-limited versions, subscriptions. Please join us for an engaging session on how to best tap into the explosive opportunity provided by Mobile Application Stores.