MIT Ent Forum: Interactive Advertising - Marketing for the Digital Age

When: Mon September 27, 2010 6:30 pm

Organization: MIT Enterprise Forum

Location: MIT Tang Center, 70 Memorial Drive, E51-149 , Cambridge

Website: http://www.mitforumcambridge.org/DigMediaSIG.html

Interactive Advertising - Marketing for the Digital Age

Monday, September 27, 2010
6:30 - 9:00 pm
MIT Tang Center, 70 Memorial Drive, E51-149 , Cambridge
REGISTER

Is that ad relevant to you? The iPad experience, 2D bar codes, and online interactive ads using gaming concepts can engage the user to drive personalized content, stream video, and deliver rich media with relevancy and focus way beyond banner ads and traditional print/TV advertising. How will consumers respond to interactive advertising controlled by themselves - the ultimate opt - in? What do advertisers see in the future of this new media application to communicate and promote products, services and ideas? In our inaugural 2010-11 season event, we bring together marketers and technologists in marketing, advertising, mobile and web to present how interactive advertising is evolving and discuss where it might be going.