Metrics Driven Sales: Taking the Magic Out of Sales - McCarter & English Entrepreneurs Series at Cambridge Innovation Center

When: Wed September 03, 2014 9:30 am

Organization: McCarter & English

Location: Cambridge Innovation Center, One Broadway, 5th Floor - Havana Training Room, Cambridge, MA 02142


Sales! It’s magic!

Really? The reality is, sales is both art (how to get people to say yes) and science (metrics). During this program, we will review how to introduce metrics into a sales process (what to track), how to build a CRM (how to track it), and demystify the sales process (what to do with the data you’ve tracked). Building a sales process that is tracked is the key to scaling an organization. This program will help you understand how to build and model your sales process, which in turn will help you grow your organization.

Speaker: Allan Tello of Startup Institute


Doors will open for networking at 9:30am.

This program is part of McCarter & English’s ongoing series at CIC on legal and business topics for entrepreneurs and emerging companies. Programs are held once or twice each month and are open to members of the CIC and their guests, as well as to the greater Boston entrepreneurial community. Contact: Benjamin Hron, 617-449-6584,, @HronEsq

About the McCarter & English Emerging Companies Group

McCarter’s Emerging Companies Group is dedicated to helping entrepreneurs build and finance their businesses. The group is composed of tech-savvy lawyers who have helped build, grow, sell and take public companies across the full spectrum of businesses, including Internet, software, medical devices, new media, life sciences, cleantech, healthcare, consumer products, biotechnology, retail, e-commerce, entertainment, financial services, insurance and telecom.