MassTLC - Sales & Marketing: Seminar Go-To Market Strategy & Planning

When: Fri November 02, 2012 8:30 am

Organization: Mass Technology Leadership Council

Location: Foley Hoag, 1000 Winter Street, Waltham, MA 02451


Keynote and Moderator:

David Skok, General Partner, Matrix Partners


  • Brian Day, CFO, Apperian 
  • Mark Lorion, VP of Marketing, Spotfire Analytics Division, TIBCO Spotfire
  • Mike Volpe, CMO, HubSpot  
  • Kyle York, Chief Revenue Officer, DYN Inc.

MassTLC’s sales and marketing community is launching a year of programming on what it takes to go to market successfully. The first of our events focuses on the planning and strategy of launching your product or solution and how you get buy-in (and marketing funds!) from your boss – whether that be your CFO, CMO, or your board of directors.

David Skok, General Partner at Matrix Partners, renowned entrepreneur, and author of the popular blog will keynote the event and share what he has learned from launching and scaling companies and working with the "best of the best” in the software industry to help increase success. David will also cover his methodology for designing and optimizing customer acquisition funnels.

Joining David will be speakers representing a range of organization sizes and lifecycle. You will hear from a recently-funded venture, a growing venture that has achieved scale, and a "venture-minded” division operating within a public software company. The group will share their approach for devising go-to-market strategies – both what’s worked and not worked for them – and how thinking like a VC can stretch your marketing dollar.\