MassTLC - Breakfast Seminar: Finding, Ranking and Tracking the Online Influencers Important to Your Business

When: Tue January 31, 2012 8:30 am

Organization: Mass Technology Leadership Council

Location: IBM Innovation Center, 404 Wyman St. (North Entrance), Waltham, MA

Website: http://13112socialmedia.eventbrite.com

Social Media Breakfast Seminar: 

Finding, Ranking and Tracking  the Online Influencers

Important to Your Business

 Tweet it out! @MassTLC #SocialMedia

Registration & Networking begins at 8:00am

Confirmed Panelists: 

Pierre-Loic Assayag, CEO and Founder, Traackr

Mike Troiano, Principal, Holland-Mark

The importance of identifying and engaging online influencers to talk about your business and, hopefully, help to build positive buzz around it, is becoming more important as more and more people are turning to social channels to evaluate their next purchase.  

Finding your group of influencers is the first step, but how do you contact and engage them in such a way that they’ll want to talk about your brand and product?  

What we do know is that simply broadcasting your message and hoping it gets picked up isn't enough in today's marketing environment. You need to cultivate and engage influencers in meaningful and impactful ways, and then measure it’s importance to your bottom line.

Join us at this seminar to learn from the experts:

- How to drive value to your business through online influence communications

- What are the most effective ways to identify, engage and measure influencer outreach 

- Real-world case studies on how to implement this outreach in your B2B or B2C social media and marketing efforts 

- How to measure what is important – and what should be ignored