Mobile Monday Boston / MIT Enterprise Forum: Marketing Goes Mobile – Advertising Stories, Marketing Case Studies, and Fine Wine

When: Mon January 14, 2013 6:00 pm

Organization: Mobile Monday and MIT Enterprise Forum of Cambridge

Location: Seaport Hotel, One Seaport Lane, Boston, MA 02210

Speaker(s): Ric Calvillo, CEO - Nanigans, Bill Clifford, Chief Revenue Officer – SessionM, Prat Vemana, Director, Velocity Lab & Mobile - Staples

Website: http://www.mitforumcambridge.org/events/marketing-goes-mobile-with-advertising-stories-marketing-case-studies-and-fine-wine/

Join us on the 14th of January for a fun and informative evening about Boston mobile marketing successes and trends.  The event features marketing executives from Staples, Hill Holiday, Nanigans, SessionM, and others.

Boston has been one of the world leaders in mobile advertising with a history of successful acquisitions including Quattro Wireless (Apple), WHERE (eBay), and Enpocket (Nokia).  We’ll examine case studies of successful mobile marketing campaigns as well as the challenges of reaching users on the small screen.

The evening will include a wine tasting courtesy of the Boston Wine Expo and Drync, which will allow you to rate and buy wines on the spot from your mobile phone.  While tasting your wine, you’ll be able to browse demonstration tables from some of Boston’s local mobile advertising players.