Workbar - Lunch and Learn: How Trademarks Protect Your Brand

When: Fri November 16, 2012 12:00 pm

Organization: Workbar: Lunch and Learn Classroom Series

Location: Workbar, 711 Atlantic Ave, Lower Level, Boston MA 02111

Speaker(s): Shannon Sadowski, New Leaf Legal


The Importance of Protecting Trademarks in Branding

Brands are everywhere today, and arguably more important than ever. Your brand is the symbol and/or word that represents your company, your product, your mission to the marketplace. There's lots of talk about the importance of brands, but what's the best way to protect it and maintain its unique nature? In this Lunch n' Learn, we'll cover the basis of trademark protection from a legal perspective, and tie is back into practical use in the marketplace.
Key take-aways students will leave with:

- How to create a legally-protectable brand
- How trademark registration protects that brand
- Basics of the trademark process
- How to enforce your brand and maintain its exclusivity