Workbar - Lunch and Learn: How Trademarks Protect Your Brand
When: Fri November 16, 2012 12:00 pm
Organization: Workbar: Lunch and Learn Classroom Series
Location: Workbar, 711 Atlantic Ave, Lower Level, Boston MA 02111
Speaker(s): Shannon Sadowski, New Leaf Legal
Website: http://lunchandlearntrademarks.eventbrite.com/
The Importance of Protecting Trademarks in Branding
Brands are
everywhere today, and arguably more important than ever. Your brand is
the symbol and/or word that represents your company, your product, your
mission to the marketplace. There's lots of talk about the importance of
brands, but what's the best way to protect it and maintain its unique
nature? In this Lunch n' Learn, we'll cover the basis of trademark
protection from a legal perspective, and tie is back into practical use
in the marketplace.
Key take-aways students will leave with:
- How to create a legally-protectable brand
- How trademark registration protects that brand
- Basics of the trademark process
- How to enforce your brand and maintain its exclusivity
- How trademark registration protects that brand
- Basics of the trademark process
- How to enforce your brand and maintain its exclusivity