Lunch and Learn: Hacking Google Analytics - Custom Reporting & Conversion Metrics

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When: Fri November 02, 2012 12:00 pm

Organization: Workbar: Lunch and Learn Classroom Series

Location: Workbar, 711 Atlantic Ave, Lower Level, Boston MA 02111

Speaker(s): Adam Howitt, Co-founder WalkJogRun

Website: http://lunchandlearngoogleanalytics.eventbrite.com/

 

Class Description:

Let's face it, Google Analytics is a beast.   It's a highly sophisticated reporting tool that you could get lost in for hours.  In order to make the most efficient use of your time and it's capabilities, you need to know what data you want and how to get it, quickly and easily.  Adam Howitt, Google Analytics Ninja, will teach you how to use the custom reporting features in Google Analytics to set up conversion goals and data segments in order to zero in on the information that is most important your businesses.  Once configured, you'll be able to generate your reports with just a few clicks.

Key take aways students will leave with:

- Configure advanced data segments to monitor visitor behavior
- Conversion goals based on customer acquisition strategy and other dimensions
- Setting up custom reports

Course prerequisites:

This class is designed for people who already have a Google Analytics account set up and are familiar with the basics. This is not an introductory course to Google Analytics.