When: Fri February 01, 2013 12:00 pm
Organization: Workbar: Lunch and Learn Classroom Series
Location: Workbar, 711 Atlantic Ave, Lower Level, Boston MA 02111
Real World Games and Gamification:
How to Make Your Products More Fun
Games are the new way to engage your audience. Your clients have been asking, but aside a few vague ideas about badges and points, you’re really not sure what gamification means.
Don’t panic—we can help! This class will talk about basic principals of game design, what’s happening in the industry and how it has worked (and not worked) for B2B, education, marketing and businesses.
When you leave, you should have some basic ideas on how gamification can be used to improve your user experience.
Key take-aways students will leave with:
About the Instructors
Kellian Adams: Location Based Games and Mobile Strategy, Green Door Labs. As a former middle school teacher and later, director of cultural projects at SCVNGR, Kellian has substantial experience with accessing hard-to-engage audiences through games. Her projects include Murder at the Met (Mobile Web), the GoSmithsonian Trek (iOS and Android) and Agents of Change (iOS and web).
Marleigh Norton: Interaction Design, Games for Learning and New Technologies, Green Door Labs. Formerly the director of Interaction Design for the MIT Game Lab, Marleigh’s expertise is understanding how people interact with computers. Marleigh’s projects focus on smooth user interfaces, full engagement with the audience and building community through games. Her projects include Squeezicks (Unity/Museum Exhibit), Rusty and Rosie Learn with Me(Windows) and Zoo Scene Investigator (Windows Mobile).