The Lean Entrepreneur - Brant Cooper & Patrick Vlaskovits!

When: Thu February 28, 2013 6:30 pm

Organization: Lean Startup Circle Boston

Location: Microsoft New England Research & Development Center (NERD) One Memorial Drive, Cambridge, MA

Speaker(s): Brant Cooper & Patrick Vlaskovits


We're super excited to welcome back Brant Cooper & Patrick Vlaskovits, co-authors of The Entrepreneur's Guide to Customer Development, to provide us with a preview of their new book, The Lean Entrepreneur.

Come learn how to be a Lean Entrepreneur &enter your mailing address in the RSVP for a chance to win a copy of the book!


6:30-6:45: Pizza & Networking

6:45-8:00: The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

8:00-8:30: Q&A

The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

Brant & Patrick will share a sneak peak of the new tools (market segmentation, value stream discovery + more) and case studies in the book.


  • How to develop rock solid market segments and why they're key to success.
  • How to document assumptions around business activities, expected customer behavior, and actionable metrics.
  • How to develop a road map of customer interaction and experimentation to validate your business model.
  • The Innovation Spectrum
  • much more!