La Capoise Galerie presents: Media Bootcamp 2013

When: Thu February 07, 2013 8:30 am

Organization: La Capoise Galerie

Location: ONE Marina Park Drive, Boston, MA 02210



You only get one shot to make a good impression, especially with the media. When the camera starts rolling, will this be your moment of triumph or your missed opportunity?


Media Bootcamp 2013 is designed to help you standout in the media by sharpening your Brand, Imagery, and Outreach. By attending Media Bootcamp 2013, you will:

  •  learn the secrets of what motivates journalists
  •  master the basic tenets of media relations
  • improve how you promote your brand
  • sit for a professional head shot photograph
  • see how to create powerful visual collateral and
  • understand how to amplify earned media online

You can choose to attend the Basic Bootcamp or stay for the afternoon Pro Bootcamp. Either way, you’ll be armed with a professional head shot and be ready for your moment of triumph.

Media Bootcamp 2013 starts with a morning stacked with a powerhouse of media professionals sharing their insights on topics such as Top Trends in Getting Media Coverage, Company & Branding Fundamentals, Attracting Champions Online and Offline, Social Media Branding, and a Media Panel Showdown.


8:00 –  8:30

Registration and Breakfast

8:30 –  9:00a

Welcome and Introductions

 Top Trends in Getting Media Coverage

9:00 -   9:45

Session 1: Create Your Story

9:45 – 10:30

Session 2: Company & Branding Fundamentals

10:30 –11:15

Session 3: Top 10 Must Knows When Pitching and Working with the Media

11:15 – 12:00p

Session 4: The Ultimate Guide to Branding via Social Media 

12:00 - 12:45

Session 5: Media (television, radio, print, & blogger experts) Panel



1:15 - 2:00

Session 6: Public Speaking 101

2:00 -  2:45

Breakout Sessions 1 & 2 – The Art of the Perfect Press Release/Do You See What I See-Using Multimedia

2:45 – 3:30

Breakout Sessions 3 & 4 - Developing a Powerful Press Packet/Dressing for Media Success

3:30 -  3:40



Session 7: Law & Media 


Session 8: Marketing Strategy 101

5:15 – 6:00

Session 9: Your Next Steps - Putting It All Together


Closing Remarks

6:00 - 7:00p

Networking Event

“Keeping You in the Picture”  Professional Headshots

**times & schedule subject to change

For those choosing the Pro package, you will be treated to a treasure chest of workshops such as Headlines That Hook, Perfecting Your Pitch, One Picture=Thousand Words, and more.  Most importantly, you will be able to put your knowledge to work by running the Mock Interview gauntlet and getting a private coaching session for how to improve your performance.

Are you ready to make your venture stand out?


Should you attend?   

Yes, if you answer “yes” to any of these questions:

  • Do you want more media attention, but can't afford a PR firm yet?
  • Are you spending $ on a PR firm with little or no results?
  • Do you want to make the most out of the media you do get?
  • Are you an investor who is afraid to put your startups in front of the media?

Now, your only decision is Basic or Pro Package?





Industry Experts Presenting


 Stay tuned as we announce additional experts joining the program line-up.