Intelligent.ly - Real World Games and Gamification: How to Make Your Products More Fun

When: Mon November 26, 2012 6:00 pm

Organization: Intelligent.ly

Location: Intelligent.ly Campus, 500 Harrison Ave, Boston, MA 02118

Website: http://www.intelligent.ly/learn

Real World Games and Gamification: How to Make Your Products More Fun

Instructors: Kellian Adams & Marleigh Norton, Green Door Labs

Games are the new way to engage your audience. Your clients have been asking, but aside a few vague ideas about badges and points, you’re really not sure what gamification means. 

Don’t panic—we can help! This class will talk about basic principals of game design, what’s happening in the industry and how it has worked (and not worked) for B2B, education, marketing and businesses.

When you leave, you should have some basic ideas on how gamification can be used to improve your user experience. You'll learn: 

  • What gamification is and how it can help your user experience
  • The latest trends in gamification and game design
  • The basic principals of playful design and how you can make your products and processes more engaging   

About the Instructors

Kellian Adams: Location Based Games and Mobile Strategy, Green Door Labs. As a former middle school teacher and later, director of cultural projects at SCVNGR, Kellian has substantial experience with accessing hard-to-engage audiences through games. Her projects include Murder at the Met (Mobile Web), the GoSmithsonian Trek (iOS and Android) and Agents of Change (iOS and web).

 

Marleigh Norton: Interaction Design, Games for Learning and New Technologies, Green Door Labs. Formerly the director of Interaction Design for the MIT Game Lab, Marleigh’s expertise is understanding how people interact with computers. Marleigh’s projects focus on smooth user interfaces, full engagement with the audience and building community through games. Her projects include Squeezicks (Unity/Museum Exhibit), Rusty and Rosie Learn with Me(Windows) and Zoo Scene Investigator (Windows Mobile)