Intelligent.ly - Real World Games and Gamification: How to Make Your Products More Fun
When: Mon November 26, 2012 6:00 pm
Organization: Intelligent.ly
Location: Intelligent.ly Campus, 500 Harrison Ave, Boston, MA 02118
Website: http://www.intelligent.ly/learn
Real World Games and Gamification: How to Make Your Products More Fun Instructors: Kellian Adams & Marleigh Norton, Green Door Labs Games
are the new way to engage your audience. Your clients have been asking,
but aside a few vague ideas about badges and points, you’re really not
sure what gamification means. Don’t
panic—we can help! This class will talk about basic principals of game
design, what’s happening in the industry and how it has worked (and not
worked) for B2B, education, marketing and businesses. When you leave, you should have some basic ideas on how gamification can be used to improve your user experience. You'll learn: About the Instructors Kellian Adams: Location Based Games and Mobile Strategy, Green Door Labs. As
a former middle school teacher and later, director of cultural projects
at SCVNGR, Kellian has substantial experience with accessing
hard-to-engage audiences through games. Her projects include Murder at
the Met (Mobile Web), the GoSmithsonian Trek (iOS and Android) and
Agents of Change (iOS and web). Marleigh Norton: Interaction Design, Games for Learning and New Technologies, Green Door Labs. Formerly
the director of Interaction Design for the MIT Game Lab, Marleigh’s
expertise is understanding how people interact with computers.
Marleigh’s projects focus on smooth user interfaces, full engagement
with the audience and building community through games. Her projects
include Squeezicks (Unity/Museum Exhibit), Rusty and Rosie Learn with
Me(Windows) and Zoo Scene Investigator (Windows Mobile)