- Improving Your Pitch with Storytelling

When: Thu November 08, 2012 6:00 pm


Location: Campus 500 Harrison Ave Boston, MA 02118


Whether you're selling to customers or pitching investors, you'll have more success if you incorporate storytelling aspects into your communications. There's a reason people sit through crappy movies, and it's because we're naturally drawn to stories. They provide a familiar and engaging framework for the presentation of ideas, and they empower the audience to act or think. 

In this course, you'll learn about the role of the presenter (you) and the role of the audience, how to craft a Big Idea, and how to develop a narrative arc for your business. Class will be a combination of lecture, example reviews, and hands-on workshopping, so come prepared with your ideas. Learn: 

  • Message resonance
  • The basics of effective storytelling 
  • Proper presentation structure


About the Instructor

Adam Sigel works for a global consulting firm, helping people and companies communicate critical events to investors, employees, media members, and policymakers. He knows how to marry good content with design and delivery that changes people's minds.  Adam has three versions of PowerPoint installed on his computer, and Keynote on his phone, iPad, and laptop. No sane person would do this unless they cared desparately about presentation design. Adam has built and seen enough bullet-flled "leave behinds" to last a lifetime, and is desperate to show people why "deck" doesn't have to be a four-letter word. He's all about effective communication, and he wants to help you tell your story so you can win business, gain customers, attract capital, solicit sponsors, bring awareness, and generate buzz. If you hang around him long enough, he will inevitably bring up how smart his dog is. In his spare time, Adam enjoys drumming, baking, and relating things back to The Wire.